A Behavioral Analysis of Food Businesses in Surakarta City in Applying for Badan POM Registration Number
DOI:
https://doi.org/10.54099/ijamb.v3i1.1497Keywords:
Attitude behavior, , Indonesian FDA,, registration number,Abstract
Purpose – This paper seeks to to analyze the factors influencing the behavior of food business actors in applying for Badan POM registration number, using the Theory of Planned Behavior (TPB) framework.
Methodology/approach – The research employs a quantitative method through a survey of 44 food business actors in Surakarta who already possess an Badan POM registration number. The sampling technique used is convenience sampling, and the data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software.
Findings – It was found that the attitude toward the behavior variable has a significant direct effect on behavior. The perceived behavioral control variable significantly affects behavior, but indirectly, with behavioral intention as a mediator. Meanwhile, subjective norm does not have a significant influence on behavior, either directly or indirectly. Behavioral intention, as a mediating variable, significantly influences behavior..
Novelty/value – Understanding the procedures, fulfilling the facility and infrastructure requirements, and having internet access are important factors in shaping the behavior of food business actors when submitting an application for a Badan POM registration number.
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