BALTASAR, S.; WIBOWO, D. W.; AKRIYONO, P. A. .; ROHANA, A. .; WARDANI, S. Y. .; PUSPITASARI, D. . Scarcity Effect, FOMO, WOM, and Influencers in Iftar Snacks: A Study of Marketing Strategies During Ramadan in Indonesia . International Journal of Islamic Business and Management Review, [S. l.], v. 5, n. 1, p. 148–161, 2025. DOI: 10.54099/ijibmr.v5i2.1388. Disponível em: http://journal.adpebi.com/index.php/IJBMR/article/view/1388. Acesso em: 6 oct. 2025.