Baltasar, Sora, Dani W Wibowo, Phintoko Akhbar Akriyono, Ana Rohana, Sandi Yuda Wardani, and Dini Puspitasari. 2025. “Scarcity Effect, FOMO, WOM, and Influencers in Iftar Snacks: A Study of Marketing Strategies During Ramadan in Indonesia”. International Journal of Islamic Business and Management Review 5 (1):148-61. https://doi.org/10.54099/ijibmr.v5i2.1388.