1.
Baltasar S, Wibowo DW, Akriyono PA, Rohana A, Wardani SY, Puspitasari D. Scarcity Effect, FOMO, WOM, and Influencers in Iftar Snacks: A Study of Marketing Strategies During Ramadan in Indonesia . IJIBMR [Internet]. 2025 Aug. 10 [cited 2025 Oct. 6];5(1):148-61. Available from: http://journal.adpebi.com/index.php/IJBMR/article/view/1388