Handayani, W., Reynaldi, J., Chairani, M.E. and Heikal, J. 2025. User Persona Clustering to Enhance Digital Marketing Strategy in Bakrie University. Asean International Journal of Business. 4, 2 (Aug. 2025), 204–210. DOI:https://doi.org/10.54099/aijb.v4i2.1235.