SETINI, Made; YANTI, Ni Putu Ita Puspa; INDIANI, Ni Luh Putu. The Influence of Viral Marketing and Atmosphere on Purchase Decisions with FOMO as Moderation in Coffee Shops. Asean International Journal of Business, [S. l.], v. 5, n. 2, p. 132–148, 2026. DOI: 10.54099/aijb.v5i2.1757. Disponível em: https://journal.adpebi.com/index.php/AIJB/article/view/1757. Acesso em: 23 may. 2026.