Handayani, Widya, Jaka Reynaldi, Metha Erzha Chairani, and Jerry Heikal. “User Persona Clustering to Enhance Digital Marketing Strategy in Bakrie University”. Asean International Journal of Business 4, no. 2 (August 4, 2025): 204–210. Accessed April 10, 2026. https://journal.adpebi.com/index.php/AIJB/article/view/1235.