1.
Setini M, Yanti NPIP, Indiani NLP. The Influence of Viral Marketing and Atmosphere on Purchase Decisions with FOMO as Moderation in Coffee Shops. AIJB [Internet]. 2026 May 19 [cited 2026 May 23];5(2):132-48. Available from: https://journal.adpebi.com/index.php/AIJB/article/view/1757