Asean International Journal of Business https://journal.adpebi.com/index.php/AIJB <p><strong>ISSN 2809-6673 </strong><br /><strong>Abbreviated : AIJB </strong><br /><strong>Frequency: January &amp; July </strong><br /><strong>DOI: 10.54099/aijb </strong><br /><strong>Editor-in-Chief: Ibrahim Tijjani Sabiu, Ph.D </strong><br /><strong>Index: Copernicus Intenational, Googgle Scholar, Dimension, Garuda, Sinta</strong></p> <p><strong>Article Processing Charge (APC): IDR 500,000.00 - IDR 1.500.000</strong></p> en-US admin@adpebi.com (Dedi Iskamto) manager@adpebi.com (Ardiansyah) Mon, 23 Jun 2025 00:00:00 +0700 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 Internal Control Systems And Cash Flow Management In Commercial Banks In Rwanda https://journal.adpebi.com/index.php/AIJB/article/view/1181 <p>The study aimed to explore whether internal control practices, such as the control environment, control activities, and risk assessment, can address cash flow management challenges at the Bank of Kigali branches in Gasabo District. A cross-sectional survey design was utilized to collect data from Bank of Kigali branches in Gasabo District and Descriptive statistics was used to present the characteristics of the bank's internal control systems as well as cash flow management indicators. A correlational research methodology was employed to describe and measure the degree of association between internal control systems and cash flow management practices. The analysis of the correlation between cash flow management practices and control activities reveals a robust and statistically significant positive relationship. The significant positive impact of risk assessment, as indicated by its unstandardized coefficient of 0.597 and standardized coefficient (Beta) of 0.491, underscores the importance of robust risk assessment procedures. Keywords: Internal Control Systems, Cash Flow Management, Commercial Banks, Rwanda</p> Wandira Ronald, Agaba Moses, Rugasira Jack Copyright (c) 2025 Asean International Journal of Business https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1181 Tue, 18 Feb 2025 00:00:00 +0700 Strategies for Improving Employee Performance Through Strengthening Organizational Culture, Work Discipline, Training Programs and Trust https://journal.adpebi.com/index.php/AIJB/article/view/1245 <p><strong>Purpose – </strong>This study aims to test the influence of organizational culture, work discipline and training programs on employee performance with trust as a mediator.</p> <p><strong>Methodology/approach –</strong>&nbsp;The population in this study were all civil servants in functional positions at the Ministry of Cooperatives and SMEs of the Republic of Indonesia totaling 253 employees. The sampling technique used proportional random sampling with the Slovin formula with an error margin of 5% with a sample size of 155 respondents. The data analysis method used in this study was Path Analysis.</p> <p><strong>Findings – </strong>There is a significant positive direct influence of Organizational Culture, Work Discipline, Training Programs and Trust on Employee Performance. There is a significant positive direct influence of Organizational Culture, Work Discipline, and Training Programs on Trust. The Trust variable is able to mediate the influence of Organizational Culture, Work Discipline, and Training Programs on Employee Performance.</p> <p><strong>Novelty/value –</strong>&nbsp;&nbsp;This study raises a topic that has been relatively little explored in the context of improving employee performance in the government sector, especially in the Ministry of Cooperatives and SMEs of the Republic of Indonesia, with a focus on Civil Servants in Functional Positions.</p> Endang Kustini, Nancy Yusnita, Widodo Sunaryo Copyright (c) 2025 Asean International Journal of Business https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1245 Fri, 21 Feb 2025 00:00:00 +0700 The Influence of Self-Efficacy Through Work Motivation on Commitment to the Organization https://journal.adpebi.com/index.php/AIJB/article/view/1247 <p>Purpose – The purpose of this study was to find the influence of self-efficacy through motivation on commitment to the organization at Posyantek DKI Jakarta through an analysis of the magnitude of the direct influence of self-efficacy on work motivation, the direct influence of work motivation on commitment to the organization and the indirect influence of self-efficacy through work motivation on commitment to the organization. Methodology/approach – The method used is a quantitative method. The population in this study was 258 and the sample used was 158 Posyantek administrators. While the data analysis method of testing research instruments uses validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM PLS analysis. Findings – The results of this study indicate thatself-efficacy variables have a positive effect on motivation variables or it can be said that the higher the self-efficacy, the higher the motivation, conversely the lower the self-efficacy, the lower the motivation, the motivation variables have a positive effect on commitment variables to the organization or it can be said that the higher the motivation, the higher the performance, conversely the lower the motivation, the lower the performance and self-efficacy has a significant effect on commitment to the organization mediated by motivation.</p> Budhi Prabowo, Anoesyirwan Moeins, Nancy Yusnita Copyright (c) 2025 Asean International Journal of Business https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1247 Fri, 18 Apr 2025 00:00:00 +0700 Improving Management Performance Through Strengthening Self-Efficacy and Work Motivation https://journal.adpebi.com/index.php/AIJB/article/view/1246 <p><strong>Purpose – </strong>The purpose of this study was to find strategies and ways to improve the performance of administrators at Posyantek DKI Jakarta through an analysis of the magnitude of the direct influence of self-efficacy on work motivation, the direct influence of work motivation on administrator performance and the indirect influence of self-efficacy on administrator performance through work motivation as an intervening variable</p> <p><strong>Methodology/approach –</strong>&nbsp;The method used is a quantitative method. The population in this study was 258 and the sample used was 158 Posyantek administrators.</p> <p>While the data analysis method of testing research instruments uses validity tests, reliability tests. Data analysis techniques consist of descriptive analysis of respondent characteristics and SEM PLS analysis.&nbsp;</p> <p><strong>Findings – </strong>The results of this study indicate thatself-efficacy variables have a positive effect on motivation variables or it can be said that the higher the self-efficacy, the higher the motivation, conversely the lower the self-efficacy, the lower the motivation, the motivation variables have a positive effect on performance variables or it can be said that the higher the motivation, the higher the performance, conversely the lower the motivation, the lower the performance and self-efficacy has a significant effect on performance mediated by motivation.</p> Budhi Prabowo, Anoesyirwan Moeins, Nancy Yusnita Copyright (c) 2025 Asean International Journal of Business https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1246 Wed, 21 May 2025 00:00:00 +0700 The health care services quality impact on patient loyalty mediating by patient satisfaction in Jordan https://journal.adpebi.com/index.php/AIJB/article/view/1196 <p><strong>Purpose: </strong>This study seeks to highlight the significance of patient satisfaction in the connection between patient loyalty and Services Quality.</p> <p><strong>Design / Methodology:</strong> A total of 357 patients from 11 government hospitals in Jordan were asked to complete questionnaires. The collected data was analyzed using Structural Equation Modeling (SEM).</p> <p><strong>Findings: </strong>Findings that providers in government hospital in Jordan are attempting to deliver well improved healthcare services to their customers. Results confirmed health services to build satisfaction and loyalty among patients. Health services quality including the factors such as reliability, assurance and tangibility are positively related with patient loyalty which is mediated through patient satisfaction.</p> Salahaldeen Alkawamleh, Puspa liza Ghazali, Wan Mohamad Asyraf Bin Wan Afthanorhan , Mohamad Zulkifli Bin Abdul Rahim Copyright (c) 2025 Salahaldeen Alkawamleh, Puspa liza Ghazali, Wan Mohamad Asyraf Bin Wan Afthanorhan , Mohamad Zulkifli Bin Abdul Rahim https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1196 Sun, 06 Jul 2025 00:00:00 +0700 Patient Satisfaction as a Mediator Between Healthcare Staff Performance and Patient Loyalty in Jordan's Public Health Sector https://journal.adpebi.com/index.php/AIJB/article/view/1192 <p><strong>Purpose: </strong>This study aims to demonstrate the importance of patient satisfaction in the relationship between patient loyalty, staff performance, and the staff performance.</p> <p><strong>Design / Methodology:</strong> A total of 357 patients from Jordanian government hospitals were required to complete the questionnaires in 11 government hospital in Jordan. Structure Equation Modeling (SEM) used to analyze the collected data.</p> <p><strong>Findings: </strong>Findings that providers in government hospital in Jordan are attempting to deliver well improved healthcare services to their customers. Results confirmed that better staff performance to build satisfaction and loyalty among patients. The staff performance (communication and knowledge) are positively related with patient loyalty which is mediated through patient satisfaction.</p> Salahaldeen Alkawamleh, Puspa Liza Ghazali, Mutia Sobihah Binti Abd , Fazida Binti Karim Copyright (c) 2025 Salahaldeen Alkawamleh, puspa liza Ghazali, Wan Mohamad Asyraf Bin Wan Afthanorhan , Mohamad Zulkifli Bin Abdul Rahim https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1192 Sun, 27 Jul 2025 00:00:00 +0700 Driving Performance Through Agile Leadership and Motivation: The Mediating Role of Organizational Citizenship Behavior https://journal.adpebi.com/index.php/AIJB/article/view/1371 <p><strong>Purpose – </strong>This study aims to examine the influence of Agile Leadership and Intrinsic Motivation on Employee Performance, with Organizational Citizenship Behavior (OCB) as a mediating variable at the Education Quality Assurance Agency (BPMP) of North Maluku Province, Indonesia.</p> <p><strong>Methodology/approach –</strong> A quantitative survey method was employed, collecting data from 60 respondents using validated questionnaires. The data were analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS).</p> <p><strong>Findings – </strong>The results indicate that Agile Leadership and Intrinsic Motivation have a significant positive effect on both OCB and Employee Performance. Furthermore, OCB significantly mediates the relationship between Agile Leadership, Intrinsic Motivation, and Employee Performance.</p> <p><strong>Novelty/value –</strong> This study contributes to the literature by integrating Agile Leadership, Intrinsic Motivation, and OCB in a public sector context. It emphasizes the role of adaptive leadership and intrinsic drive in enhancing discretionary work behaviors and improving performance in bureaucratic institutions.</p> <p> </p> Amalia Suci Dewanti, Mafizatun Nurhayati Copyright (c) 2025 Amalia Suci Dewanti, Mafizatun Nurhayati https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1371 Thu, 31 Jul 2025 00:00:00 +0700 Smart Money Moves: How Financial Traits and Confidence Shape Investment Decisions https://journal.adpebi.com/index.php/AIJB/article/view/1376 <p><strong>Purpose – </strong>This study is to determine the influence of financial literacy, financial behavior, overconfidence, risk tolerance and motivation in making decisions of novice investors, especially in generation Z in investing.</p> <p><strong>Methodology/approach – </strong>Research methods with quantitative and associative approaches. Sample of 100 generation Z people with an age range of 12-26 years through a purposive sampling approach. Data was collected through the distribution of online questionnaires using google forms, analyzed using the Structural Equation Model (SEM) and the Partial Least Square (PLS) approach.</p> <p><strong>Findings – </strong>It was found that financial literacy and risk tolerance did not have a significant effect, while financial behavior, overconfidence and motivation showed a significant influence in making the decision of generation Z to invest. Financial literacy, financial behavior, overconfidence, risk tolerance, and motivation simultaneously influence the decision to invest in generation Z</p> <p><strong>Novelty/value – </strong>Investment decisions in the age group under 30 years or generation Z as novice investors, influenced by financial behavior, over confidence and motivation. With the ability to organize, plan, budget, check, manage, control, search and store their financial funds, as well as high overconfidence they are able to use their money both for consumption purposes and to invest in the capital market. Have sufficient knowledge about investment, which can influence investment decision-making behavior with the risks he will face, as well as motivation to make positive changes in his financial management with the aim of achieving prosperity.</p> <p>Keywords: Investment Decision, Financial Literacy, Financial Behavior, Overconfidence, Risk Tolerance, Motivation</p> Widiastuti Murtiningrum Copyright (c) 2025 Widiastuti Murtiningrum https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1376 Thu, 31 Jul 2025 00:00:00 +0700 User Persona Clustering to Enhance Digital Marketing Strategy in Bakrie University https://journal.adpebi.com/index.php/AIJB/article/view/1235 <p>This research describes the Clustering of User Personas on the Digital Marketing Strategy of Bakrie University. In carrying out the testing of this algorithm, the data used is sample data from Bakrie University students. In this application, the application of clustering using the K-means algorithm is used. In the results of this study, Bakrie University can do effective digital marketing using social media Instagram.The Industrial Revolution 4.0 has transformed technology and education, pushing institutions to adopt innovative marketing strategies. This study focuses on Bakrie University's digital marketing efforts using the K-Means clustering method to analyze student personas. Data from 100 students revealed three distinct clusters based on demographics, social media usage, and preferences. Cluster 1 (younger group) favored Instagram and YouTube, Cluster 2 relied heavily on Instagram, and Cluster 3 (older group) used a mix of Instagram, YouTube, and Facebook. On average, users across all clusters spent 4-8 hours daily on social media, emphasizing its significance in marketing. The study concludes that Instagram is the most effective platform for engaging all clusters, with YouTube serving as a supplementary tool. These insights demonstrate how clustering analysis can help educational institutions develop targeted, data-driven strategies to strengthen their brand, attract students, and enhance their competitiveness in the digital era.</p> Widya Handayani, Jaka Reynaldi, Metha Erzha Chairani, Jerry Heikal Copyright (c) 2025 Widya Handayani, Jaka Reynaldi, Metha Erzha Chairani, Jerry Heikal https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1235 Mon, 04 Aug 2025 00:00:00 +0700 Culture Meets Leadership: Boosting Employee Performance Through Satisfaction https://journal.adpebi.com/index.php/AIJB/article/view/1466 <p><strong>Purpose</strong> – This study employed a quantitative research, using a skala likert questionnaire administered to a sample of 87 employees at PT. Asiaparts Indotech, South Tangerang. The data were analyzed using Structural Equation Modeling (SEM) to rigorously assess the direct and indirect effects among the variables studied.</p> <p><strong>Methodology/approach</strong> – A quantitative research design was adopted, utilizing a structured questionnaire administered to a representative sample of employees. Data were analyzed using Structural Equation Modeling (SEM) to rigorously assess the direct and indirect effects among the studied variables.</p> <p><strong>Findings</strong> – The empirical results demonstrate that both transformational leadership and organizational culture exert significant positive influences on sustainable employee performance. Additionally, job satisfaction was found to partially mediate the relationship between transformational leadership, organizational culture, and sustainable performance, highlighting the pivotal role of employee satisfaction in achieving long-term organizational outcomes. The study shows that job satisfaction mediates the impact of leadership and organizational culture on employee performance, emphasizing the need for effective leadership and strong culture to sustain productivity</p> Ahmad Fatahilah, Nur Aktif Budiono Copyright (c) 2025 Ahmad Fatahilah, Nur Aktif Budiono https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1466 Tue, 05 Aug 2025 00:00:00 +0700 Analysis of the Effect of Liquidity, Income Tax Expense, and Leverage on Profitability https://journal.adpebi.com/index.php/AIJB/article/view/1460 <table width="650"> <tbody> <tr> <td width="423"> <p><strong>Purpose – This</strong> study examines the effect of liquidity, income tax expense, and leverage on profitability.</p> <p><strong>Methodology/approach –</strong> The test uses panel data with a population of 103 companies. The research period for 5 years is from 2019 to 2023. The purposive sampling method was used, so the sample data was 170 observations. The data uses a combination of time series data and panel data.</p> <p><strong>Findings – </strong>The results showed that liquidity has no effect on profitability and has a negative direction. Income tax expense has a significant positive effect on profitability. Leverage has a significant negative effect on profitability.</p> <p><strong>Novelty/value –</strong> This research contributes to making a practitioner reference for decision-making in increasing profitability and becoming a theoretical reference for further research. The relevance of these results helps financial managers make strategic decisions to manage the company's financial resources. High liquidity indicates an accumulation of unproductive assets. Financial managers can plan tax strategies. The relevance of the results helps financial managers determine the optimal level of leverage. High leverage can increase the risk of default. While low leverage can indicate a heavy dependence on equity.</p> </td> </tr> </tbody> </table> Miswanto Miswanto, Muji Setyo Jatmiko Copyright (c) 2025 Miswanto Miswanto, Muji Setyo Jatmiko https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1460 Wed, 06 Aug 2025 00:00:00 +0700 Effect of Gross Regional Domestic Product And Unemployment on Poverty Levels in Indonesia https://journal.adpebi.com/index.php/AIJB/article/view/1387 <table width="650"> <tbody> <tr> <td width="423"> <p>This study aims to determine the Influence of Gross Regional Domestic Product (GRDP) and Unemployment on Poverty Levels in Indonesia. The type of research used in this study is quantitative data. The analysis technique used is panel data regression analysis. The estimation tool used in the study is<em>eviews</em>10 and the analysis selected for use in this study is<em>Fixed Effect Model</em>(FEM). The results of the study show that the value of Y = 9.464451 + 0.144933X1 + 0.134832X2 and the partial results of the Gross Regional Domestic Product (GRDP) variable have a positive but insignificant effect on the Poverty Rate in Indonesia, meaning that an increase in GRDP is not necessarily able to directly reduce the poverty rate. Meanwhile, unemployment was found to have a positive and significant effect, meaning that the higher the unemployment rate, the higher the poverty rate. When both variables were analyzed together (simultaneously), both were shown to have a significant effect on poverty, indicating that this combination of macroeconomic factors is important to consider in poverty alleviation. The level of explanation of the model is also very high, with an Adjusted R Square of 99.3%, meaning that almost all variations in the poverty rate can be explained by changes in GRDP and unemployment, while only 0.7% is influenced by other factors not examined in this study.</p> <p><strong> </strong></p> </td> </tr> </tbody> </table> Lili Salfina, Zakia Sonia, Yanti Murni Copyright (c) 2025 Lili Salfina, Zakia Sonia, Yanti Murni https://creativecommons.org/licenses/by-nc/4.0 https://journal.adpebi.com/index.php/AIJB/article/view/1387 Fri, 08 Aug 2025 00:00:00 +0700