The Roles of Digital Transformation for MSME's Growth


  • Eva Fauziana Institut Bisnis Muhammadiyah Bekasi
  • Yeniasari Rizkia Budi Institut Bisnis Muhammadiyah Bekasi



Selected:digital transformation, e-commerce, social media, MSEs


This research is to find out the influences of digital transformation to the MSME’s development and growth, especially after COVID 19. This research would like to gain what the digital media mostly used by the MSME owners and whether the owners got the positive impacts after using them, and whether the positive impacts including the significant profit for their business. This research is also to find out how they learnt the digital media and who coach them to use the tools. This research is using quantitative methods, spreading the questionnaires to 230 respondents and having 72 valid responses to be analyzed.


Ackermann, M., Schell, S., & Kopp, S. (2021). How Mercedes-Benz addresses digital transformation using Holacracy. Journal of Organizational Change Management, 34(7), 1285–1299.

Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is there a sustainable “digital”? Sustainability (Switzerland), 12(13), 1–16.

Bin, M., Hui, G., Qifeng, W., & Ke, Y. (2021). Turkish Journal of Computer and Mathematics Education Vol . 12 No . 11 ( 2021 ), 1673- 1686 Research Article A Systematic Review of Factors Influencing Digital Transformation of SMEs A Systematic Review of Factors Influencing Digital Transformation of SME. 12(11), 1673–1686.

Bouncken, R., & Schmitt, F. (2022). SME Family Firms and Strategic Digital Transformation: Inverting Dualisms Related to Overconfidence and Centralization. Journal of Small Business Strategy, 32(3), 1–17.

Brodeur, J., Pellerin, R., & Deschamps, I. (2022). Operationalization of Critical Success Factors to Manage the Industry 4.0 Transformation of Manufacturing SMEs. Sustainability (Switzerland), 14(14).

Dang, D., & Vartiainen, T. (2022). Digital Strategy in Information Systems: A Literature Review and an Educational Solution Based on Problem-Based Learning. Journal of Information Systems Education, 33(3), 261–282.

Daoud, M. A. (2022). Business Contribution of Key Digital Technologies To the Goals. 1(November), 19–20.

Dressler, M., & Paunovic, I. (2021). Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in sme wineries. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 1–20.

Habibie, I. A. (2022). Digitalisasi UMKM Dari Hulu Hingga Hilir. Dewan Teknologi Informasi Dan Komunikasi (Wantiknas), 03, 1–14.

Halim, A. (2020). Pengaruh Pertumbuhan Usaha Mikro, Kecil Dan Menengah Terhadap Pertumbuhan Ekonomi Kabupaten Mamuju. Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157–172.

Hermawan, F., Detra, A. E., Eldrian, A. F., Ekonomi Dan Bisnis, F., Ekonomi, F., & Bisnis, D. (2022). Pengaruh Media Digital Sebagai Sarana Promosi Dan Transaksi Bagi Pelaku UMKM Makanan Dan Minuman Di Masa Pandemi Covid-19. Journal of Information System, Applied, Management, Accounting and Research, 6(2), 493–505.

Kajba, M., Jereb, B., & Gumzej, R. (2022). Business Process Reengineering – Process Optimization of Boutique Production SME. Montenegrin Journal of Economics, 18(4), 117–140.

Martín-Martín, D., García, J. M., & Romero, I. (2022). Determinants of Digital Transformation in the Restaurant Industry. Amfiteatru Economic, 24(60), 430–446.

Nagel, W. E., & Ludwig, T. (2020). Data Analytics. Informatik-Spektrum, 42(6), 385–386.

Olokundun, M., Ogbari, M. E., Falola, H., & Ibidunni, A. S. (2022). Leveraging 5G network for digital innovation in small and medium enterprises: a conceptual review. Journal of Innovation and Entrepreneurship, 11(1).

Ramida, Mustari, Dinar, M., Supatminingsih, T., & Nurdiana. (2022). Pengaruh Pemasaran Digital Terhadap Peningkatan Pendapatan UMKM di Kecamatan Polewali Kabupaten Polewali Mandar. Journal of Economic Educationand Entrepreneurship Studies, 3(1), 310–326.

Rianty, M., & Sianipar, F. (2021). Koperasi & Umkm. 2021.

Rupeika-Apoga, R., Petrovska, K., & Bule, L. (2022). The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 669–685.

Rust, R. M., Elshennawy, A., & Rabelo, L. (2022). a Literature Review on Mitigation Strategies for Electrical Component Obsolescence in Military-Based Systems. South African Journal of Industrial Engineering, 33(1), 25–38.

Sabatini, A., Cucculelli, M., & Gregori, G. L. (2022). Business model innovation and digital technology: The perspective of incumbent Italian small and medium-sized firms. Entrepreneurial Business and Economics Review, 10(3), 23–35.

Sarkar, D. (2022). Editorial. Economic Affairs (New Delhi), 67(4), I.

Sastararuji, D., Hoonsopon, D., Pitchayadol, P., & Chiwamit, P. (2022). Cloud accounting adoption in Thai SMEs amid the COVID-19 pandemic: an explanatory case study. Journal of Innovation and Entrepreneurship, 11(1).

Straková, J., Talíř, M., & Váchal, J. (2022). Opportunities and Threats of Digital Transformation of Business Models in Smes. Economics and Sociology, 15(3), 159–171.

Utami, R. A. A., & Marzuko, A. (2021). Stabilisasi Tanah Lempung Menggunakan Bahan Tambah Pasir Dan Kapur Terhadap Nilai Cbr. Prosiding Kolokium JTS UII, 7(3), 103–112.

Zulu, M. S., Pretorius, M. W., & Lingen, E. (2022). Strategy As a Key Driver of the Fourth Industrial Revolution Transformation Journey. South African Journal of Industrial Engineering, 33(3), 169–189.




How to Cite

Fauziana, E., & Rizkia Budi, Y. (2023). The Roles of Digital Transformation for MSME’s Growth. Adpebi International Journal of Multidisciplinary Sciences, 2(1), 81–90.