Determinants of QRIS Adoption and Financial Performance of Creative MSMEs in West Java - Indonesia
DOI:
https://doi.org/10.54099/ijamb.v4i2.1894Keywords:
Creative MSMEs, Financial Performance, QRIS Adoption, Technology Acceptance ModelAbstract
Purpose – This research intends to evaluate the factors of Quick Response Code Indonesian Standard (QRIS) adoption and its influence on the financial performance of innovative Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. In particular, it examines how QRIS adoption affects MSMEs' financial performance and assesses the impact of technical readiness, organizational preparation, environmental support, financial literacy, perceived utility, and perceived ease of use.
Methodology/approach – A quantitative study approach was applied utilizing a survey of 402 innovative MSMEs who had deployed QRIS as their digital payment system. Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 was used to examine the data that was gathered via structured questionnaires. To explain QRIS adoption and its connection to financial success, the suggested model combines the Technology Acceptance Model (TAM), the Technology–Organization–Environment (TOE) framework, and financial literacy.
Findings – The findings reveal that technological readiness, organizational readiness, environmental support, financial literacy, perceived usefulness, and perceived ease of use all have significant positive effects on QRIS adoption. Among these determinants, perceived usefulness exerts the strongest influence on QRIS adoption. Furthermore, QRIS adoption significantly enhances the financial performance of creative MSMEs, indicating that greater utilization of digital payment technology contributes to improved profitability, operational efficiency, and financial stability.
Novelty/value – By combining the Technology Acceptance Model (TAM), the Technology Organization Environment (TOE) framework, and financial literacy into a complete model to explain QRIS acceptance and its impact on financial performance, this research expands on the literature on digital payment adoption. It also includes empirical data from innovative MSMEs in West Java, Indonesia's biggest QRIS merchant ecosystem, delivering practical lessons for policymakers, digital payment providers, and MSME owners in advancing digital financial transformation.
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