SALAMIAH, Salamiah Kulal; YADEWANI, Dorris; FEBRINA, Dona Ikranova; DIAPEPIN, Mukti; YERIZAL, Yerizal. AI in Strategic Marketing: Leveraging Machine Learning for Consumer Behavior Prediction - A Case Study of MSMEs in Selangor. International Journal of Islamic Business and Management Review, [S. l.], v. 6, n. 1, p. 146–157, 2026. DOI: 10.54099/ijibmr.v6i1.1824. Disponível em: https://journal.adpebi.com/index.php/IJBMR/article/view/1824. Acesso em: 10 jun. 2026.