ISKAMTO, Dedi; JENITA, Jenita; FITHRI, Naylal; AYUB, Ayub; HAUNA, Fasya. The Role of Customer Relationship and Innovation Readiness on Marketing Behavior: The Mediating Effect of Customer Management. International Journal of Entrepreneurship and Business  Management , [S. l.], v. 5, n. 1, p. 17–30, 2026. DOI: 10.54099/ijebm.v5i1.1651. Disponível em: https://journal.adpebi.com/index.php/IJEBM/article/view/1651. Acesso em: 24 may. 2026.