Wata , Jalata, Fisseha DejeneYadete, Metasebia Adula, Wako Jio, and Shashi Kant. “Entrepreneurial Innovation Mediation Among Marketing Strategies and Business Sustainability in Ethiopia”. International Journal of Entrepreneurship and Business  Management 2, no. 2 (November 28, 2023): 83–97. Accessed July 6, 2025. https://journal.adpebi.com/index.php/IJEBM/article/view/758.