The Influence of Web Design Quality, Perceived Ease of Use And Trust on Purchase Intention: A Case Study on Lazada
DOI:
https://doi.org/10.54099/ijmba.v2i2.678Keywords:
Web Design Quality, , Perceived Ease of Use, , Trust, , Repurchase IntentionAbstract
This study aims to determine the effect of web design quality, perceived ease of use and trust on purchase intention. This research is a quantitative research. Source of data used in this study is primary data with data collection method is a questionnaire. The population in this study were all active students of the Management Study Program at Muhammadiyah University of Riau, totaling 1,116 students. Sampling used a purposive sampling method, with the criteria of active students in the Management Study Program and having made online transactions through Lazada e-commerce at least twice in the last six months with a total sample of 92 respondents. The data obtained in this study were processed using IBM Statistics SPSS 25 with 81 questionnaires. The results of the study show that web design quality, perceived ease of use and trust have a positive and significant effect on purchase intention.
Keywords: Web Design Quality, Perceived Ease Of Use, Trust, Purchase Intention.
References
Altaira, U. N. (2021). Pengaruh Website Design Quality, Perceived Risk, Dan Trust Terhadap Purchase Intention Pada Website Traveloka. Skripsi. Universitas Andalas.
Aripradono, H. W., & Ardiansyah, M. (2022). Analisa Pengaruh Kualitas Desain Website Terhadap Minat Beli Online Travel Agent. Journal of Information System and Technology, Vol. 2(3), Hlm. 77-90.
Bernarto, I., Wilson, N., & Suryawan, I. N. (2019). Pengaruh Website Design Quality, Service Quality, Trust dan Satisfaction Terhadap Repurchase Intention (Studi Kasus: tokopedia.com). Jurnal Manajemen Indonesia, Vol. 19(1), Hlm. 80-90.
Bigne-Alcaniz, E., Ruiz-Mafe, C., Alda´s-Manzano, J., & Sanz-Blas, S. (2008). Influence of Online Shopping Information Dependencyand Innovativeness on Internetshopping Adoption. Department of Marketing, University of Valencia, Valencia, Spain, Vol. 32(5), Hlm. 648-667.
Chandra, R. Y., & Martini, E. (2021). Pengaruh Website Design Quality, Service Quality, Trust Dan Satisfaction Terhadap Repurchase Intention (Studi Kasus Pada Website Toko Sepatu Jk Collection Shoes). E-Proceeding of Management, Vol. 8(5), Hlm. 4735-4744.
Cholifah, R. N. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Trust Terhadap Intention To Use (Studi Kasus Pengguna Dana Pada Tix Id Di Tangerang Selatan Dan Jakarta Selatan). Skripsi. Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Chotimah, N. (2019). Pengaruh Kualitas Website Dan Kepercayaan Terhadap Keputusan Pembelian Online Pada Aplikasi Mobile Shopee. Jurnal Ilmiah Manajemen EMOR (Ekonomi Manajemen Orientasi Riset), Vol. 3(1), Hlm. 63-72.
Damayanti, V. (2019). Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Pada Mahasiswa UST Yogyakarta Pengguna Shopee. Jurnal Ilmiah Ekonomi Dan Bisnis, Vol. 16(2), Hlm. 99-109.
Djaswadi, G. O. (2017). Pengaruh Brand Image, Price, Trust dan Value Terhadap Niat Beli Konsumen Dalam Taxi Ride Sharing. Skripsi. Intitut Teknologi Sepuluh Nopember Surabaya.
Ferdinand, A. (2002). Pengembangan Minat Beli Merek Ekstensi. Semarang: Badan Penerbit Universitas Diponegoro.
iprice.co.id. (2022). Peta E‑Commerce Indonesia. https://iprice.co.id/insights/mapofecommerce/, diakses pada 1 Januari 2022
Irvania, V. A., Udayana, I. B. N., & Fadhilah, M. (2022). Pengaruh Perceived Usefulness, Trust dan Perceived Risk Terhadap Purchase Intention Pengguna Shopee. Jurnal Akmenika, Vol. 19(1), Hlm. 622-630.
Islamiyati, A. (2022). Pengaruh Kualitas Website, Kemudahan Penggunaan dan Kepercayaan Konsumen Terhadap Minat Beli di E-Commerce Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Semarang). Skripsi. Universitas Semarang.
Juliana, J., Noval, T., Hubner, I. B., & Bernarto, I. (2020). Ease Of Use Dan Trust Terhadap Purchase Intention Melalui Customer Satisfaction Pada Situs Web Tokopedia. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, Vol. 4(2), Hlm. 217-229.
Jundrio, H., & Keni, K. (2020). Pengaruh Website Quality, Website Reputation Dan Perceived Risk Terhadap Purchase Intention Pada Perusahahaan E-Commerce. Jurnal Muara Ilmu Ekonomi Dan Bisnis, Vol. 4(2), Hlm. 229-239.
Kim, H., & Niehm, L. S. (2009). The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailin. Journal of Interactive Marketing, Vol. 23(3), Hlm. 221–233.
Kim, M.-J., Chung, N., & Lee, C.-K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management, Vol. 32(2), Hlm. 256–265.
Kompas.com. (2022). Hasil Riset Ipsos: Shopee jadi E-Commerce yang Paling Banyak Digunakan pada 2021. https://money.kompas.com/read/2022/01/31/204500426/hasil-riset-ipsos-shopee-jadi-e-commerce-yang-paling-banyak-digunakan-pada?page=all#:~:text=Hasil tersebut juga selaras dengan,yang duduk di peringkat kedua., diakses pada 1 Januari 2023
Liputan6.com. (2022). Perjalanan 10 Tahun Lazada, Ini Deretan Momen Epic-nya. https://www.liputan6.com/bisnis/read/4922440/perjalanan-10-tahun-lazada-ini-deretan-momen-epic-nya, diakses pada 1 Januari 2023
Mahadhika, P. A., & Zuliestiana, D. A. (2021). Pengaruh E-Trust dan Kualitas Website Terhadap E-Purchase Intention. International Journal Of Endocrinology (Ukraine), Vol. 16(4), Hlm. 327-332.
Montaño, D. E., & Kasprzyk, D. (2015). Theory Of Reasoned Action, Theory Of Planned Behavior, And The Integrated Behavioral Model. Health Behavior and Health Education, Vol. 2(1), Hlm. 67-96.
Moslehpour, M., Dadvari, A., Nugroho, W., & Do, B.-R. (2020). The Dynamic Stimulus Of Social Media Marketing On Purchase Intention Of Indonesian Airline Products And Services. Asia Pacific Journal of Marketing and Logistics, Vol. 33(2), Hlm. 561-583.
Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, Vol. 9(2), Hlm. 173-194.
Nisar, T. M., & Prabhakar, G. (2017). What Factors Determine E-Satisfaction and Consumer Spending in E-Commerce Retailing? Journal of Retailing and Consumer Services, Vol. 39(1), Hlm. 135-144.
Nugraha, T. W., Udayana, I., & Lukitaningsih, A. (2021). Pengaruh Perceived Usefulness, Perceived Ease Of Use Dan Subjective Norm Terhadap Purchase Intention Melalui Attitude Pengguna OLX (Studi Kasus: Pada Mahasiswa UST Yogyakarta). JBE Jurnal Bingkai Ekonomi, Vol. 6(2), Hlm. 12-27.
Oktania, D. E., & Indarwati, T. A. (2022). Pengaruh Perceived Usefulness, Percieved Ease of Use dan Compatibility With Lifestyle Terhadap Niat Beli di Social Commerce. Jurnal Ilmu Manajemen, Vol. 10(1), Hlm. 255-267.
Pangestoe, J., & Purwianti. (2022). Analisa Pengaruh Brand Image , Celebrity Endorser , Attitude , Trust , dan Brand Awareness terhadap Purchase Intention Pada Fashion Sportwear di Kota Batam. SEIKO (Jurnal of Management and Business, Vol. 5(1), Hlm. 137-155.
Rahman, H., & Nurlatifah, H. (2020). Analisis Pengaruh Perceived Ease of Use, Trust, Online Convenience terhadap Purchase Intention melalui Online Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix). Jurnal Al Azhar Indonesia Seri Ilmu Sosial, Vol. 1(1), Hlm. 29-39.
Resmawa, I. N. (2017). Pengaruh Brand Image Dan Product Knowledge Terhadap Purchase Intention Dengan Green Price Sebagai Moderating Variabel Pada Produk the Body Shop di Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, Vol. 1(2), Hlm. 1-11.
Rosmayani, & Mardhatillah, A. (2020). Model Of Intention To Behave In Online Product Purchase For Muslim Fashion In Pekanbaru, Indonesia. Journal of Islamic Marketing, Vol. 11(6), Hlm. 1419-1441.
Saraswati, I. G. A. A. P., & Rahyuda, I. K. (2021). Pengaruh Perceived Ease of Use, Perceived Usefulness Dan Trust Terhadap Repurchase Intention. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, Vol. 10(2), Hlm. 61-72.
Semuel, H., & Battista, G. (2020). Pengaruh Website Quality Terhadap Purchase Intention dan Etrust Sebagai Mediasi Pada Legendabatik.Com. Jurnal Strategi Pemasaran, Vol. 5(1), Hlm. 1-12.
Wardani, R., Oktavia, F., Ali, S. A., & Suhud, U. (2021). Analisis Pengaruh Trust, Price, Brand Image, Service Quality, dan Customer Satisfaction terhadap Purchase Intention Pelanggan Kedai Minuman Boba. Journal of Communications, Vol. 4(1), Hlm. 41-76.
Wilson, N., & Keni, K. (2018). Pengaruh Website Design Quality Dan Kualitas Jasa Terhadap Repurchase Intention : Variabel Trust Sebagai Variabel Mediasi. Jurnal Manajemen Dan Pemasaran Jasa, Vol. 11(2), Hlm. 291-310.
Wulandari, A. (2022). Pengaruh Brand Pride, Web Design Quality, E-Service Quality Dan Customer Experience Terhadap Repurchase Intention E-Commerce Shopee Pada Konsumen Milenial Mahasiswa FEB UIN Khas Jember. Skripsi. Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember.
Yanico, Y., & Keni, K. (2021). Perceived Ease Of Use, Trust, Dan Customer Satisfaction Sebagai Prediktor Terhadap Repurchase Intention. Jurnal Manajemen Maranatha, Vol. 20(2), Hlm. 107-118.
Yu, M., Liu, F., Lee, J., & Soutar, G. (2018). The Influence Of Negative Publicity On Brand Equity: Attribution, Image, Attitude And Purchase Intention. Journal of Product and Brand Management, Vol. 27(4), Hlm. 440–451.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 International Journal of Management and Business Applied
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
