Maharani, N. P. S., Yasa, P. N. S., & Setini, M. (2026). The Influence of Live Streaming, Online Customer Reviews, and Discounts on Impulse Buying Behavior on Tiktok Shop in Bali. Husnayain Business Review, 6(2), 149–159. https://doi.org/10.54099/hbr.v6i2.1805