Husnayain Business Review

Five -Factor Model (FFM) of Personality Toward Adoption of Innovative Purchasing Indonesia Consumer Across Generation

2024-03-21T09:10:37+07:00

Purpose – This paper seeks to test the impact of the five personality factors on innovative behaviour in purchasing Indonesian consumers across generations. Methodology/approach – Quantitative methods were used in this research and used survey techniques. The survey was carried out by distributing questionnaires to 1000 Indonesian consumer respondents from 34 provinces. The response rate was 878 people/questionnaire analysed. Findings – It was found that the personality traits Openness to Experience and Extraversion have a positive and significant effect on the adoption of purchasing innovations among Gen Z, Y consumers and total consumers. The Conscientiousness characteristic has a positive effect and Neuroticism has a significant negative effect on the Adoption of purchasing innovations in generation. Novelty/value – Therefore, understanding the characteristics of innovators is important for companies because this group of consumers determines the success of the diffusion of product innovation.

Management Practices and Performance of Projects of Forum for Women Development in Kabale District Uganda

2024-03-16T10:56:13+07:00

The study focused on project management methods and outcomes in Uganda. FOWODE instance in Kabale District. The study's primary goals were to determine the impact of internal controls on project performance in the Kabale district, the impact of human resource management on project performance in the Kabale district, and finally, the impact of planning on project performance in the Kabale district. Using the sample size determination table by Morgan and Krejcie (1970), 103 respondents were chosen as the sample size from a total of 140 respondents. This suggests that in the Kabale district, planning is statistically significant to project performance. The null hypothesis was thus disproved. The study's final finding for goal one was that financial controls and compliance are crucial for enhancing project performance. Improved internal controls will increase FOWODE's capacity to use resources efficiently, reduce waste, and provide expected results. Regarding the second goal, the study came to the conclusion that rewards methods should be in line with project objectives and staff values. Lastly, on objective three, It is essential to develop a clear project planning framework that outlines the project's objectives, goals, budget, timeline, and resource allocation.

The Effects of Macroeconomics, Oil Prices, and Competitive Resources on LQ 45 Stock Returns

2024-03-20T13:59:30+07:00

The capital market is a component of a country's financial system that accommodates meetings between parties who need funds and parties who have funds on the Indonesia Stock Exchange. The expected returns of investors in the Indonesia Stock Exchange can be influenced by various macro factors, including macroeconomics, world oil prices, and competitiveness. Macro factors are related to the president in terms of economic policies, regulations, and capital market stability. LQ 45 which is an index consisting of liquid stocks, is used as a reference for setting investment strategies. This study aims to determine the effect of the three macro factors, namely macroeconomics, world oil prices, and competitiveness on LQ 45 returns during the last two terms president of the Indonesian, Susilo Bambang Yudhoyono and Joko Widodo, using regression analysis. Analysis of each term of office is divided into high return and low return groups. The data in this study used monthly data from October 2004 to October 2021. The results showed that the three macro factors simultaneously affected the LQ 45 stock return group. Partially, it shows that world oils have a positive effect on high and low returns, both during the presidential of Susilo Bambang Yudhoyono and Joko Widodo. Macroeconomics and Competitive Resources show varied results in influencing LQ 45 returns.

The Effect of Marketing Strategy Implementation and Customer Behavior on Satisfaction and Trust and Its Implication on Loyalty in Non Recipient Health Insurance Participants

2024-03-31T07:37:24+07:00

Purpose – The purpose of this study was to find out, study and analyze the implementation of marketing strategies and customer behavior on satisfaction and trust and their implications for the loyalty of BPJS Kesehatan participants who are not recipients of contribution assistance. Methodology/approach – The research method used is a survey method with quantitative research type, descriptive-verification research nature. The research sample was 400 BPJS Health participants who did not receive contribution assistance, this study used purposive and proportional clustered random sampling methods. In addition, the analysis method used is Structural Equation Modelling (SEM) analysis. Findings – The results of the study concluded that there was a significant influence from the implementation of marketing strategies and customer behavior on satisfaction by 76.15 percent, and there was a significant effect from the implementation of marketing strategies and customer behavior on trust by 78.24 percent, and there was a significant effect from satisfaction and trust in loyalty of 82.78 percent. Novelty/value – Marketing strategy consisting of target market and marketing mix, combined with consumer behaviour consisting of customer characteristics and customer psychology will have an impact on satisfaction and trust and have implications for loyalty.

The Influence Of Independence, Professionalism, Individual Morality And The Effectiveness Of Internal Control On Fraud Detection

2024-03-16T10:29:34+07:00

Purpose – This study aims to examine and analyze the impact of independence, professionalism, individual morality, and internal control effectiveness on fraud detection. Methodology/approach – The research method employed in this study is purposive sampling. It adopts a quantitative approach. The data analysis method used in this research includes testing data quality, testing classical assumptions, testing the structural model using multiple linear regression, and hypothesis testing using IBM SPSS 22. Result – the results of the research show that (1) independence has a positive and significant effect on fraud detection, (2) professionalism has a positive and significant effect on fraud detection, (3) individual morality has no positive and insignificant effect on fraud detection, and (4) control internal has a significant positive effect on fraud detection.

Keywords: Independence, Professionalism, Individual Morality, The Effectiveness Of Internal Control On Fraud Detection.