Husnayain Business Review

Influence of Strategy Formulation and Implementation on Tourist Destination Performance

Zulhikmah, Akadun Akadun, Muhlis Hafel — Fri, 09 May 2025 00:00:00 +0700

Purpose – This study aims to examine the effect of strategy formulation and strategy implementation on improving the performance of tourist destinations, specifically Mount S in West Kutai Regency, East Kalimantan. The research investigates how strategic planning processes influence destination management and performance in an emerging tourism area. Methodology/approach – A quantitative descriptive approach was used, involving data collection through a closed questionnaire with a Likert scale. The survey targeted tourism stakeholders in West Kutai Regency, including government officials, local parliament (DPRD), community members, tourism awareness groups, managers, and tourists. Data analysis was performed using multiple linear regression with SPSS 22 software. Findings – The results reveal that both strategy formulation and strategy implementation have a positive and significant impact on the performance of Mount S tourist destination. The coefficient of determination (R²) indicates that 76.6% of the performance improvement is explained by these factors, emphasizing the importance of integrated strategy development and execution. Novelty/value – This research makes a significant contribution by exploring the dynamics of strategy formulation and implementation in a developing region of Indonesia, specifically West Kutai Regency. The study fills a gap in the existing literature by examining how these strategic processes can directly enhance the performance of emerging tourist destinations, an area that has been underexplored in the context of Indonesian tourism management.

The Role of Servant Leadership on Employee Performance Mediated by Work Motivation Within Millennials

Fikry Adrial, Muhammad Rafli, Anita Maharani — Mon, 16 Jun 2025 00:00:00 +0700

Purpose - The purpose of this study is to examine the role of servant leadership in employee performance within millennials, both directly and mediated by work motivation. This study refers to several studies on servant leadership, employee performance, and work motivation. Methodology- This study uses a quantitative research approach, with data collection techniques by distributing surveys to employees working in a public organization in the Sumatra area, Indonesia, as the phenomena was found in this area. Samples received after several weeks of distributing questionnaire was 83. The technique of analysis of this research adopting partial least square structural equation modelling. Finding - The results of this study indicate that employee performance is influenced by servant leadership, both directly and mediated by work motivation; in other words, employees will perform well if driven by the external and internal roles of the individual. Originality - This study offers originality by examining the direct and mediated effects of servant leadership on employee performance specifically within the context of millennials working in a public organization in the Sumatera area. While previous research may have explored these relationships in other contexts, this study's focus on a specific generation and geographical location in Indonesia provides a unique contribution to the literature. Furthermore, the study highlights the interplay between external (servant leadership) and internal (work motivation) drivers of employee performance, offering practical implications for organizations seeking to enhance employee effectiveness. Practical implications - The implication of this study is that organizations can provide stimuli in the form of encouragement for individuals to realize the importance of self-motivation if it is obtained from their superiors.

Unlocking Investment Potential: The Impact of Financial Knowledge on University Students' Investment Intentions Through Financial Attitude

Eristy Minda Utami, Farida Nursjanti, Lia Amaliawiati, Siti Komariah — Thu, 26 Jun 2025 00:00:00 +0700

Purpose – This study analyzes the influence of financial knowledge on students' investment intentions, with financial attitude as a mediating variable. In the context of the increasing importance of financial literacy among Generation Z, this research explores how financial education shapes the investment behavior of students enrolled in capital market courses at Widyatama University. Methodology/Approach – This study employs a survey of 200 undergraduate students taking capital market courses. The analysis is conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to examine the relationships between financial knowledge, financial attitude, and investment intention. A 5-point Likert scale is used to measure the studied variables. Findings – The results indicate that financial knowledge significantly influences students' financial attitudes, which in turn positively impact their investment intentions. Mediation analysis confirms that financial attitude plays a key role in linking financial knowledge to investment intention. While financial knowledge directly affects investment decisions, students with a stronger financial attitude are more motivated to invest. Novelty/Value – This study provides deeper insights into the investment behavior of university students in Indonesia by highlighting the mediating role of financial attitude. The findings suggest that financial literacy programs should not only focus on increasing knowledge but also on fostering a positive financial attitude to encourage active participation in the capital market.

The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model

Wed, 09 Jul 2025 00:00:00 +0700

This study aims to describe the mechanism by which perceived reputation influences customers' behavioral intentions related to mobile banking adoption. The study consisted of 385 samples analyzed using a Structural Equation Model (SEM). The results indicate thatPerceived reputation has a positive and significant relationship with trust, perceived ease of use, and behavioral intention. However, it has a positive but insignificant relationship with perceived risk and perceived benefit. Furthermore, trust has a positive and significant relationship with perceived benefit, perceived ease of use, and behavioral intention. However, it has a negative and significant relationship with perceived risk. Furthermore, perceived risk has a positive but insignificant relationship with perceived benefit and perceived ease of use. However, it has a negative and insignificant relationship with behavioral intention. Furthermore, perceived ease of use has a positive and significant relationship with perceived benefit and behavioral intention.Finally, perceived benefits have a positive and significant relationship with behavioral intentions.

The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour

Adam Saman Prakoso, Austin Alexander Parhusip, M. Rizky Wijaya — Fri, 11 Jul 2025 00:00:00 +0700

This study aims to analyze the influence of financial literacy, education level, financial attitude, and personality on the financial management behavior of Micro, Small, and Medium Enterprises (MSMEs) in Medan City. This study uses a quantitative approach with a survey method on 30 MSME respondents and data analysis using multiple linear regression. The results of the study indicate that partially only the financial literacy variable has a positive and significant effect on financial management behavior. Meanwhile, the variables of education level, financial attitude, and personality do not show a significant effect individually. However, simultaneously the four variables have a significant effect on financial management behavior, with a coefficient of determination of 55%. This finding shows the importance of increasing financial literacy as a primary strategy to strengthen financial management practices in MSMEs. This study recommends the development of an applicable and easily accessible financial training program to improve the financial performance of the MSME sector in a sustainable manner.

Effect of Sales Growth, Liquidity, Profitability And Operating Cash Flow on Financial Distress In Food And Beverage Subsector Listed on IDX

Rahmatul Aini, M Rizky Wijaya, Aisyah Azhar Adam — Mon, 14 Jul 2025 00:00:00 +0700

The purpose of this study is to ascertain how financial hardship is impacted by sales growth, liquidity, profitability, and operating cash flow in manufacturing firms in the food and beverage subsector that are listed on the Indonesia Stock Exchange (IDX) between 2020 and 2024. This study's methodology is quantitative research. 43 food and beverage firms that were listed on the Indonesia Stock Exchange between 2020 and 2024 made up the study's population, and ten companies served as samples. Binary Logistic Regression is used in the data analysis method by SPSS 27. The study's findings indicate that financial distress is influenced by liquidity. Financial suffering is unaffected by operating cash flow, sales growth, or profitability.

Study of Broadband Satellite Customer Behavior Using Costomer Experience Modelling Consumer Segments

Gilang Aditya Pratama; Dodie Tricahyono — Wed, 16 Jul 2025 00:00:00 +0700

The development of satellite technology in Indonesia has entered the High Throughput Satellite (HTS) era, this technology provides a larger satellite capacity than previous (conventional) technology. This era has been responded positively by satellite operators in Indonesia, one of which is PT. Telkomsat. This condition prompted Telkomsat to release a justification for the manufacture of its first satellite using HTS technology and was launched in February 2024. With this launch, PT. Telkomsat has a total of 5 (five) satellites managed by both its own and partnerships with foreign satellite operators. The decision to fill the empty satellite orbit is not the main factor in the manufacture and launch of satellites, but as an operator with a Vision to become a leading satellite service provider in the Region, Telkomsat continues to increase the leading supply of satellite capacity it has. With the increasing number of satellite operator competitors (opsat) at home and abroad, it presents its own challenges so that the satellite capacity it has can be filled optimally. This phenomenon is a trigger for satellite operators to be able to provide service design innovations that are in demand by the public. This study aims to provide an overview of the customer acquisition strategy (existing competitors or new) of PT Telkomsat's Ku-band HTS using the Customer Experience Modeling (CEM) approach, using three levels of Multilevel Service Design (MSD), namely Value constellation experience (VCE), Service encounter experience (SEE) and Service Experience (SE) so that it can provide a complete conceptualization of the design of broadband satellite services in accordance with the behavior and requirements desired by customers in Papua. This study used a qualitative method with data collection techniques, namely interviews with key informants of broadband satellite customers and supporting informants, then tested for validation and reliability using source triangulation. After conducting this research, the results showed that the consumer segment of satellite broadband customers in Papua Province are still dominated by internet data voucher business activities. This study also found that there are 4 (four) differences in Customer Experience Requirements (CER) that appear between Mangoesky and Ubiqu providers, namely: Affordability, Reliability, Engagement and Speed, the four

CERs are used by researchers to develop competitor customer acquisition strategies. From the development of the Strategy Customer Acquisition (SCA) carried out by researchers, the results are expected to provide information and recommendations for PT. Telkomsat is currently going to make various kinds of broadband satellite products using the Ku-band HTS satellite that suits the behavior and desires of broadband satellite customers in Papua Province. Suggestions for further research are to analyze the emergence of starlink in Indonesia against local satellite providers and the calculation of appropriate rates for current broadband satellite products that can accommodate customer requirements.

Keywords: High Throughput Satellite (HTS), Customer Acquisition Strategy, Customer Experience Model, Management Strategy, Satellite Communication.

The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income

Rada Fitria, M. Rizky Wijaya, Austin Alexander Parhusip — Wed, 23 Jul 2025 00:00:00 +0700

The purpose of this research is to assess the effect of financial literacy, investment knowledge, financial behavior, and income on investment decisions, all of which tested using quantitative research approaches. The research's population consists of 87 samples of current Potensi Utama University students from the 2021–2024 management class. In order to gather research data, questionnaires were distributed. This research's analytical method makes use of SPSS 26. It shows that investment knowledge significanly negative, financial behavior and financial literacy significantly positive effect investment decisions but income does not effect. It is known that the adjusted r square value is 0.642 which means that up to 64.2% of the factors effecting investment decisions described by the four independent variables, with other factors outside the scope of this research explaining the remaining components.

Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape

Putri Meirisa, Aisyah Azhar Adam, Austin Alexander Parhusip — Wed, 30 Jul 2025 00:00:00 +0700

This study aims to determine and examine the impact of word-of-mouth, social media marketing and servicescape partially and simultaneously on Purchase Interest in Cols N Brew in Medan City. This research uses numerous straight relapse examination based on SPSS adaptation 25 investigation. The factual examination utilized in this investigate is Legitimacy and Unwavering quality Test, classical presumption test, different straight relapse examination, and theory testing. The population in this research is visitors to Cold N Brew Coffee, and the sample that cannot be known uses the Zikmund formula with a total of 100 respondents who visited Cold N Brew Coffee. The hypothesis used is that word of mouth, social media marketing, servicescape have a noteworthy impact on Consumer Purchase Interest. The results of this study are intended to help with the management of Cold N Brew Coffee in Medan City, in developing strategies to improve social media marketing and servicescape so as consumer buying interest.