[1]
Brauer, C., Pronnet, J. and Zehrer, A. 2025. Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center. International Journal of Digital Marketing Science. 2, 2 (Jul. 2025), 66–86. DOI:https://doi.org/10.54099/ijdms.v2i2.1407.