Izzati, A. U., Anindea, F. ., Angguna, W. M. ., & Andriansyah, A. (2025). Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce. International Journal of Digital Marketing Science, 2(2), 87–106. https://doi.org/10.54099/ijdms.v2i2.1327