BRAUER, C.; PRONNET, J.; ZEHRER, A. . Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center. International Journal of Digital Marketing Science, [S. l.], v. 2, n. 2, p. 66–86, 2025. DOI: 10.54099/ijdms.v2i2.1407. Disponível em: https://journal.adpebi.com/index.php/ijdms/article/view/1407. Acesso em: 1 aug. 2025.