International Journal of Digital Marketing Science

Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company

Sun, 11 Jan 2026 00:00:00 +0700

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.

Implementation of Lean and Capacity Planning to Improve Food Truck Operational Efficiency as a Business Expansion Preparation Strategy

Amaltea Fatimah Firdausi, Anton Mulyono Aziz — Sun, 11 Jan 2026 00:00:00 +0700

This study examines how Lean principles and capacity planning can enhance operational efficiency in small food businesses, focusing on Yokoso Neng Ikah, a food truck operating in Yaizu City, Japan. The business has faced persistent challenges, including long customer wait times, raw material waste, and uneven staff workloads during peak hours. While Lean and capacity planning are well-established in manufacturing and large service industries, there is limited research on their application in mobile food enterprises. This research aims to fill that gap by exploring how these strategies can streamline workflows, reduce inefficiencies, and improve labor management in a micro-enterprise context. Using a quantitative descriptive approach, data were collected through surveys with 40 respondents comprising the owner, managers, and staff. The data were analyzed with SPSS 31.0 using descriptive statistics to assess current operational practices and the effectiveness of Lean and capacity planning implementations. Results show that Lean tools such as visual aids and standardized routines have been moderately adopted and contributed to simplifying tasks, while flexible scheduling helped manage busy periods more effectively. However, responsiveness to sudden demand spikes remains limited, indicating room for improvement. Overall, this study demonstrates that Lean and capacity planning, although traditionally applied in larger-scale operations, can be successfully adapted to small-scale food service businesses, providing both practical recommendations for improving operational efficiency and contributing valuable insights to the field of micro-enterprise management.

Keywords: Capacity; food trucks; Lean; MSMEs; operational efficiency; SPSS

Feasibility Study on the Development of Asia Padang Clinic

Yass Andria, Seveni Santi, Yulina Eliza, Sutiyem Sutiyem — Sun, 11 Jan 2026 00:00:00 +0700

This study aims to analyze the feasibility of developing Asia Padang Clinic in order to upgrade its status from a Primary Healthcare Facility (FKTP) to an Advanced Referral Healthcare Facility (FKTL). The feasibility assessment is conducted based on five main aspects, namely market feasibility, economic feasibility, legal feasibility, technical feasibility, and social feasibility. This study adopts a mixed-methods approach, with primary data collected through questionnaires and interviews involving 100 respondents, consisting of patients and employees of Asia Padang Clinic. Quantitative data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics version 25.

The results indicate that, both simultaneously and partially, all five feasibility aspects have a positive and significant effect on the decision to develop Asia Padang Clinic. These findings suggest that Asia Padang Clinic has met the feasibility criteria to be developed and upgraded from a Primary Healthcare Facility (FKTP) to an Advanced Referral Healthcare Facility (FKTL). Therefore, clinic management is advised to formulate an integrated development plan encompassing investment strengthening, compliance with facility and infrastructure standards, human resource development, service quality improvement, and adherence to healthcare regulations. The implementation of this development is expected to enhance the quality of healthcare services and the institution’s competitiveness in a sustainable manner.

Servant Leadership in Improving the Performance of Village Apparatus in West Sumatra: A Systematic Literature Review

Muskinta, Yunia Wardi, Rino — Sun, 18 Jan 2026 00:00:00 +0700

In today's modern era, it is crucial to pay attention to servant leadership because many employees still don't implement it in accordance with its duties and functions, which can impact employee performance. This study aims to determine the effect of servant leadership on employee performance. This study is a systematic literature review involving 20 articles obtained from Google Scholar. The analysis of these articles explains that servant leadership has a positive and significant influence on employee performance. Therefore, servant leadership is important to consider because it can make a significant contribution to improving employee performance.

Organizational Climate, Compensation, and DPRD Members’ Performance: The Mediating Role of Organizational Commitment

Surya Jufri, Suhelmi Suhelmi2 — Sun, 18 Jan 2026 00:00:00 +0700

This study aims to examine the effect of organizational climate and compensation on the performance of members of the Padang City DPRD, with organizational commitment as an intervening variable. A quantitative approach was employed using path analysis, with data processed through IBM SPSS version 25. The results indicate that organizational climate, compensation, and organizational commitment have positive and significant effects on members’ performance. A supportive organizational climate characterized by open communication, leadership support, and harmonious working relationships enhances legislative task effectiveness. Fair and proportional compensation, both financial and non-financial, directly improves performance and strengthens members’ loyalty. Furthermore, organizational commitment plays a mediating role that reinforces the influence of organizational climate and compensation on performance. These findings suggest that improving the performance of DPRD members can be achieved through the development of a positive organizational climate, transparent compensation systems, and sustained strengthening of organizational commitment.