International Journal of Indonesian Business Review

The Influence of Green Products and Green Prices on Loyalty and Sustainability through Consumer Satisfaction

Candra Hasbiawan — 2025-09-11

This study aims to analyze the influence of green products and green prices on customer loyalty and sustainability with consumer satisfaction as a mediating variable. A quantitative approach was used by a survey method of 200 respondents of Sari Roti consumers in the Greater Jakarta area. The sampling technique is purposive sampling, and the data is analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS 4.The results of the study show that green products and green prices have a significant positive effect on consumer satisfaction. Consumer satisfaction then has a significant positive effect on customer loyalty, which ultimately has a positive impact on sustainability. Consumer satisfaction has also been proven to mediate the relationship between green products and green prices on customer loyalty and sustainability. These findings provide practical implications that companies need to focus on eco-friendly product innovation and pricing that reflects sustainability values to build consumer satisfaction and loyalty in a sustainable manner.

The Role of Purchase Satisfaction in Mediating the Effect of Marketing Communication and Product Display on Repeat Purchases in the TikTok Shop Application

Putri Ramadani — 2025-09-12

Tujuan – Makalah ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran dan tampilan produk terhadap pembelian berulang, baik secara langsung maupun melalui kepuasan pembelian sebagai variabel mediasi, pada platform e-commerce TikTok.

Metodologi/pendekatan – Pendekatan kuantitatif diterapkan, mengumpulkan data dari 200 pelanggan TikTok Shop menggunakan kuesioner terstruktur. Teknik pengambilan sampel menggunakan G-Power, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0.

Temuan – Temuan menunjukkan bahwa komunikasi pemasaran dan tampilan produk memiliki pengaruh yang signifikan dan positif terhadap pembelian berulang, baik secara langsung maupun tidak langsung melalui kepuasan pembelian sebagai variabel mediasi. Hasil ini mendukung Model Diskonfirmasi Harapan, yang memperkuat pentingnya persepsi visual, komunikasi yang efektif, dan kepuasan pelanggan dalam membentuk loyalitas konsumen dalam lingkungan perdagangan sosial.

Kebaruan/nilai – Penelitian ini berkontribusi pada pengayaan literatur tentang strategi pemasaran digital dan menawarkan implikasi praktis bagi praktisi perdagangan sosial untuk mengoptimalkan pengalaman pengguna, konsistensi komunikasi, dan konten visual dalam meningkatkan pembelian berulang.

Problem Analysis and Manual Warehouse System Improvement Strategy Towards Smart & Sustainable Warehouse

Annisa Syarifa — 2025-09-17

Conventional warehouse management systems are still widely applied in the construction and heavy manufacturing industries in Indonesia, including at PT ABC which is engaged in the fabrication of steel bridges. This research aims to analyze the main problems in the conventional warehouse system in the company and provide recommendations for improvement towards a smart & sustainable warehouse system. The research method used is qualitative case study, with data collection techniques through observation, in-depth interviews, Focus Group Discussions (FGD), and documentation. The analysis techniques used include Root Cause Analysis and the 5W1H approach. The results of the study showed a number of systemic weaknesses, such as the absence of a dedicated warehouse admin, the absence of a labeling system, the weak implementation of Standard Operating Procedures (SOPs), and an inefficient warehouse layout. This study recommends five steps for improvement: (1) appointment of special warehouse admins, (2) activation of labeling and Bin Card systems, (3) consistent enforcement of SOPs, (4) implementation of barcode systems, and (5) rearrangement of zoning-based warehouse layouts. This change effort is expected to improve warehouse operational efficiency and support the principles of Sustainable Supply Chain Management (SSCM) in the framework of industry 4.0.