International Journal of Indonesian Business Review

The Role of Branding in Attracting Customers via Influencers A Study of Iraqi Tourism Companies

Basheer Ismail Mahmoud, Mohammed Yahya Hadi, Yasmin Khudair Abbas Doori — Thu, 14 Aug 2025 00:00:00 +0700

Purpose – According to the difference in the strength of the brand and the extent of its acceptance in the markets on which the company relies on developing its trademark and increasing its impact in the targeted markets. The company's ability to entice customers is determined, and one of the mechanisms that some companies follow is investing in influential people to increase the acceptance and dissemination of the brand. This study aims to measure the direct impact of the brand in attracting customers and indirect influence through the mediation of the use of influencers.

Methodology/approach – an electronic questionnaire was used as main instructions to collect data of Iraqi tourism companies in the capital, Baghdad, and the sample size (396) respondents. and the study approach is the descriptive analytical study

Findings – The brand of banks affect the attraction of customers, and the effect increases with the presence of the intermediate role of influencers.

Novelty/value – This research explores the impact of branding on customer attraction through influencers in Iraq's tourism sector, an underexplored area. It fills a gap by analyzing how brand identity enhances influencer marketing effectiveness, offering practical insights for tourism companies to strengthen market positioning.

The Role Of The Network Operational Automation System Model In Supporting Sustainable Operations In The Telecommunications Industry Of PT. XYZ

Ilyas Ilyas, Sugeng Santoso, Tukhas Shilul Imaroh — Mon, 18 Aug 2025 00:00:00 +0700

Purpose – This paper examines the influence of network operational digitalization and network operational automation on sustainable operations, with operational efficiency as a mediating variable. The study was conducted at PT XYZ, a telecommunications company in Indonesia, employing a quantitative approach through a survey of 161 respondents working in network operational units.

Methodology/approach – The research instrument was developed based on indicators of digitalization, automation, operational efficiency, and sustainable operations. Data collected were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS) through SmartPLS software.

Findings – The results reveal that both digitalization and automation of network operations significantly influence operational efficiency. Furthermore, operational efficiency plays a mediating role in linking digitalization and automation to sustainable operations. The study also identifies a significant direct effect of network operational digitalization on sustainable operations. However, network operational automation does not yet demonstrate a direct influence on sustainability outcomes. These findings suggest that while automation contributes to efficiency, its role in sustainability is still evolving, reflecting the staged maturity of technological adoption within the telecommunications industry.

Originality/Value – Theoretically, this study contributes to the development of an integrative model connecting digital transformation and sustainable operations in the telecommunications sector. Empirically, it highlights the unique asymmetry between digitalization and automation in driving sustainability, which has been underexplored in prior research. Practically, the results provide valuable insights for company management in formulating effective strategies to enhance digitalization and automation-based network operation systems as a foundation for long-term sustainable operations.

The Influence of Workplace Facilities and Compensation on Job Satisfaction of Village Officials in Gembira Village, Gaung District, Indragiri Hilir Regency

Syamsir Syamsir, Very Kurniawan , Silvia Sari — Wed, 20 Aug 2025 00:00:00 +0700

Purpose – This study aims to determine the influence of workplace facilities and compensation on the job satisfaction of village officials in Gembira Village, Gaung District, Indragiri Hilir Regency.

Methodology/approach – A survey method was employed, with questionnaires distributed to village officials holding various positions within the Gembira Village administration. The collected data were analyzed using multiple linear regression techniques.

Findings – The results indicate that workplace facilities and compensation significantly influence the job satisfaction of village officials. The workplace facilities variable positively contributes to job satisfaction, suggesting that improving workplace facilities can enhance job satisfaction. Similarly, the compensation variable demonstrates that fair and adequate compensation can increase job satisfaction among village officials.

Novelty/value – This study highlights the importance of workplace facilities and compensation as key factors influencing job satisfaction among village officials. Effective management of these aspects within the village officials’ work environment can help improve their performance and loyalty to the organization.

The Role of Job Satisfaction in Mediating the Influence of Organizational Practices on Employee Performance: A Study of the PIR-Based Sandwich Panel Industry

Depi Sopyandi, Rosalendro Eddy Nugroho, Thukas Shilul Imaroh — Thu, 21 Aug 2025 00:00:00 +0700

Purpose – This study aims to investigate how organizational practices including quality management systems, occupational health and safety (OHS), workplace facilities, and green work environments directly and indirectly affect employee performance, with job satisfaction serving as a mediating variable. The research responds to the increasing demand for sustainable and employee-centered operations in the sandwich panel manufacturing industry.

Methodology/approach – This research adopts a quantitative explanatory design and applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 150 permanent employees of a sandwich panel manufacturing company in Indonesia. The analysis includes both primary survey responses and secondary records of customer complaints and workplace accidents over a five-year period.

Findings – The results reveal that quality management and OHS systems have significant direct effects on employee performance, while workplace facilities and green environments demonstrate a more modest influence. Job satisfaction significantly mediates the relationship between all organizational practices and employee performance, highlighting its central role in performance optimization.

Novelty/value – This study contributes to the literature by integrating quality, safety, and sustainability-oriented workplace factors into a unified performance model, emphasizing the mediating function of job satisfaction. The findings align with and support several Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work), SDG 9 (Industry Innovation), and SDG 12 (Responsible Consumption and Production).

Attitude's Mediating Role in Electric Motorcycle Purchase: Perceptions, Environment, and Incentives in Jakarta

Muhamad Iqbal Akbar, Andyan Pradipta UTama — Sat, 23 Aug 2025 00:00:00 +0700

Purpose – This study aims to analyze the determinants of electric motorcycle purchase intention, focusing on the mediating role of consumer attitude. Specifically, it investigates the influence of Perceived Usefulness, Perceived Ease of Use, Environmental Concern, and Government Incentives on Purchase Intention, with Attitude serving as the mediating variable.

Methodology – A quantitative approach was employed, with data collected through online questionnaires from 176 respondents residing in Jakarta and its surrounding areas. The majority of respondents were young adults, held Bachelor's degrees, and worked as private employees. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0.

Findings – The results indicate that Perceived Usefulness, Perceived Ease of Use, and Environmental Concern positively and significantly influenced Attitude. Attitude also positively and significantly influenced Purchase Intention. Regarding direct effects, Perceived Usefulness and Government Incentives significantly influenced Purchase Intention, while Perceived Ease of Use and Environmental Concern did not. Furthermore, mediation analysis revealed that Attitude partially mediated the relationship between Perceived Usefulness and Purchase Intention. Attitude fully mediated the relationships between Perceived Ease of Use and Purchase Intention, as well as Environmental Concern and Purchase Intention. However, Attitude did not mediate the relationship between Government Incentives and Purchase Intention, suggesting that incentives primarily function as direct, pragmatic drivers.

Novelty – This research contributes theoretically by confirming the central role of Attitude in the consumer behavior model for adopting eco-friendly technology. It also provides practical implications for government and manufacturers in formulating effective strategies to enhance electric motorcycle purchase intention.

Unveiling Motivations Behind Eco-Conscious Choices for Sustainable Cookware

Farkhan Najisurya Jamal, Arief Bowo Prayoga Kasmo — Mon, 25 Aug 2025 00:00:00 +0700

Purpose – The increasing health and environmental awareness among customers has drastically influenced their buying habits, particularly related to the cookware industry. This research is carried out to investigate the relation of environmental knowledge, environmental concern, and eco-label with purchase intention toward sustainable cookware products.

Methodology/approach – Quantitative techniques were used in this study, gathering responses from 175 participants chosen through purposive sampling technique. Data analysis was performed using the PLS-SEM approach.

Findings – Research indicates environmental knowledge shows no discernible and significant effect in shaping consumers’ purchase intention. There is a significant and favorable influence on purchase intention from both environmental concern and eco-label. These results emphasise the significance of environmental values and credible product labeling in influencing consumers’ intentions to purchase sustainable cookware.

Sustainable Fashion MSMEs in Indonesia: How Consumption Value and Green Trust Shape Purchase Intentions

Imani Nur Aida, Catur Widayati — Wed, 27 Aug 2025 00:00:00 +0700

Purpose – This paper aims to examine how consumption value comprising functional, social, and emotional dimensions, and green trust influence the purchase intention of sustainable fashion products offered by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia.

Methodology/approach – A quantitative survey was conducted among 200 respondents across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating effects between consumer value dimensions, green trust, and purchase intention.

Findings – The results show that functional and emotional values have a significant direct influence on purchase intention, while social value does not. However, green trust plays a significant mediating role in linking all three dimensions of consumer value to purchase intention.

Novelty/value – This study emphasizes the importance of green trust in reinforcing the impact of perceived consumer value on purchase intention in the sustainable fashion sector. The findings provide strategic insights for Indonesian MSMEs to craft marketing approaches that strengthen both value perception and environmental credibility, particularly among young and eco-conscious consumers.

Marketing Performance and Family-Owned Successor Skills in Foreign-Owned Businesses in Cambodia

Mengtieng Chea, Chanthuch Try, Veasna Sou — Fri, 29 Aug 2025 00:00:00 +0700

Purpose – Cambodia's liberal investment policies and economic growth have led to an increase in foreign-owned enterprises (FOEs), which often incorporate family-owned local partners. Market conditions, firm resources, and successor skills influence marketing performance in these hybrid business arrangements. This study investigates the relationship between family-owned successor skills and marketing performance in Cambodian FOEs, identifying critical successor competencies for success and offering managerial implications. Methodology/Approach – The study employed purposive sampling to gather information from foreigners with family businesses in Phnom Penh, Ta Khmau, and Sihanoukville, Cambodia. With 420 questionnaires distributed, 328 returned, and 38 rejected, 290 respondents provided valid data, aligning with Bowerman et al.'s formula for quantitative research and structural equation modelling (SEM). Findings – The study reveals that experiential knowledge and environmental sustainability intention significantly predict business alignment, positively influencing marketing performance and successor skills. The model supports hypotheses and offers valuable insights for strategic and succession planning, despite the rejection of the hypothesis about the family business mindset. Novelty/value – The study explores the impact of family-owned successor skills on marketing performance in foreign-owned businesses in Cambodia, using succession theory, marketing capability frameworks, resource-based view, knowledge-based View, stewardship theory, strategic fit theory, dynamic capabilities theory, and experiential learning theory to explain the research hypothesis development as proposed in Figure 1.

Strategic Prioritization of IT Projects to Enhance Banking Operations Efficiency

Saribatiara Saribatiara, Agustinus Hariadi Djoko Purwanto — Fri, 29 Aug 2025 00:00:00 +0700

Purpose – This study aims to develop a strategy for prioritizing information technology (IT) development projects that align with the operational objectives and resource limitations of Bank BRI.

Methodology/approach – The research adopts a mixed-methods approach. The Analytical Hierarchy Process (AHP) is employed to determine the priority weight of each IT project based on five key criteria: customer acquisition, service quality, regulatory compliance, product innovation, and operational efficiency. Focus Group Discussions (FGDs) are conducted with key stakeholders to validate findings and identify implementation barriers. Root cause analysis using Why-Why and Fishbone Diagrams is performed to uncover underlying issues in project delays and prioritization gaps.

Findings – It was found that projects contributing to increased transactions and customer base receive the highest priority. However, FGD findings reveal that implementation often diverges from analytical priority due to resource constraints, unclear scope, and lack of filtering mechanisms. A set of strategies is proposed to improve project filtering, resource allocation, and inter-unit coordination.

Novelty/value – This research introduces an integrated prioritization framework combining AHP with stakeholder validation and root cause analysis, offering a practical approach to IT project governance in banking institutions. The model enhances decision-making beyond weight-based ranking by incorporating real-world constraints and institutional readiness.

Quality Control Analysis to Reduce Rejects in Plastic Seal Manufacturing

Khairul Siddik, Rosalendro Eddy Nugroho — Sun, 31 Aug 2025 00:00:00 +0700

Purpose – This study aims to identify the root causes of product rejects and evaluate the effectiveness of quality control improvements at PT Karya Gemilang Indonusa, a plastic seal manufacturing company.

Methodology – The methodology used includes Statistical Process Control (SPC), especially p-chart to monitor defect proportion, and Fishbone Diagram for root cause analysis. Data were collected from production reports between January and December 2024 and after improvements in January–April 2025.

Findings – The study revealed that flashing and short mold are the dominant defects, accounting for more than 55% of total rejects. After corrective actions such as operator training, machine maintenance, and parameter adjustments, the reject rate reduced from 12.91% to 4.48%, and the process capability index (Cpk) improved from 0.333 to 0.667.

Novelty – The integration of SPC and Fishbone Diagram in a real-world manufacturing setting effectively reduced rejects and increased process stability, supporting sustainable production.

Multi-Criteria AHP Approach for Selecting Office Facility Vendors

Iskandar Efendi, Antonius Setyadi — Sun, 31 Aug 2025 00:00:00 +0700

ABSTRACT

Purpose – This study develops and validates a multi-criteria decision-making framework based on the Analytic Hierarchy Process (AHP) to support objective and transparent selection of office facility vendors. The framework aims to enhance procurement accountability and align vendor choice with organizational competency and compliance requirements.

Methodology/approach – A quantitative, descriptive-analytic approach was applied using a case study at PT. XYZ. Expert judgments were elicited from procurement and facility management professionals to construct pairwise comparison matrices across predefined criteria (experience, certification, business licensing, and professional association membership). Individual judgments were aggregated using the geometric mean method, criterion weights were derived from the principal eigenvector, and consistency of judgments was assessed via Saaty’s consistency ratio. Sensitivity checks were performed to evaluate ranking robustness.

Findings – It Results show that vendor experience carries the greatest relative weight, followed by certification, business licensing, and association membership. All pairwise comparison matrices satisfied the consistency threshold (CR < 0.10). The AHP framework produced a clear, reproducible vendor ranking and reduced reliance on ad-hoc or subjective decision criteria.

Novelty/value – The paper contributes a validated, practical AHP model tailored for office facility procurement, addressing a documented gap in structured vendor assessment within the Indonesian corporate context. The framework is readily adaptable for organizations operating under high compliance and safety demands.

Quantitative-Based Inventory Control Methods for Personal Protective Equipment in Support of Sustainable Development Goals

Rony Rama Senda, Sugiyono Sugiyono — Wed, 03 Sep 2025 00:00:00 +0700

Purpose – This study aims to evaluate the application of quantitative-based inventory control methods for Personal Protective Equipment (PPE) at PT XYZ, a mechanical-electrical contracting company, to support Sustainable Development Goals (SDGs) 3, 8, and 12.

Methodology/approach – Using a descriptive quantitative case study, secondary data from 2024 were analyzed with Economic Order Quantity (EOQ), Periodic Order Quantity (POQ), Min-Max, and Lot-for-Lot (LFL) methods, supported by Reorder Point (ROP) and Safety Stock calculations. Class A PPE items identified through ABC analysis were selected as the research sample.

Findings – EOQ consistently yielded the lowest total inventory cost compared to other methods, reducing costs significantly versus current practices. ROP and Safety Stock planning effectively mitigated demand fluctuations and supplier lead-time risks, ensuring continuous PPE availability.

Novelty/value – The research integrates multiple quantitative inventory control models in a PPE management context, linking operational efficiency to sustainability outcomes. Findings provide practical recommendations for construction project logistics while aligning with SDG targets.

Millennials Intention to Use Health Smartwatches : Influence of Usefulness, Ease, Social Factors, and Awareness

Tri Yuni Larasati, Yuli Harwani — Fri, 05 Sep 2025 00:00:00 +0700

Purpose – This study aims to identify the factors influencing the intention to use health-based smartwatches among millennials in the Jabodetabek area. The main focus is on the effects of perceived usefulness, perceived ease of use, and social influence, with sustainable health awareness as a mediating variable.

Methodology/approach – This research employs a quantitative approach using an online survey distributed via Google Form to millennials who use health-based smartwatches in Indonesia, especially the Jabodetabek region. The data were analyzed using SmartPLS software version 4.1.1.2 to test the research model and hypotheses.

Findings – The results show that perceived usefulness and sustainable health awareness have a significant influence on the intention to use health-based smartwatches. Furthermore, perceived usefulness, perceived ease of use, and social influence positively affect sustainable health awareness. Sustainable health awareness also serves as a partial mediator in the relationship between perceived usefulness and the intention to use health-based smartwatches.

Novelty/value – This study contributes to the development of the Technology Acceptance Model (TAM) by incorporating sustainable health awareness as a mediating variable. The findings also offer practical insights for developers and marketers of wearable technology to enhance user adoption among millennials through beneficial, easy-to-use technology supported by positive social influence.

System Dynamics Modeling to Improve Islamic Economic and Financial Literacy in Sharia Business Unit

Habib Sadewo Ahmad, Sugeng Santoso — Fri, 05 Sep 2025 00:00:00 +0700

Purpose – This study aims to identify and analyze optimal strategies that can be implemented by PT. XYZ to improve Islamic economic and financial literacy through a system dynamics modeling approach.

Methodology/approach – A case study approach was applied to PT. XYZ (Sharia Business Unit) using a mixed-method qualitative and quantitative design. Primary data were obtained through surveys and in-depth interviews, while secondary data came from official reports and the national sharia literacy strategy document. The system dynamics model was developed using Vensim software.

Findings – There is a 30.5% literacy gap between employees and customers. Simulation results indicate that simultaneous interventions involving employee training, digital information access, and National Sharia Board (DSN) socialization can increase employee literacy to approximately 70% and customer literacy to approximately 50% within five years.

Novelty/value – This research integrates a system dynamics approach to formulate Islamic financial literacy strategies, which is still rarely applied in Indonesia's Islamic financial ecosystem.