Analysis of the Influence of Radical Product Innovation on Market Orientation, Market Capabilities, and Electronic Integration in Gadget Technology
DOI:
https://doi.org/10.54099/ijmdb.v3i1.578Keywords:
Radical Product Innovation, Entrepreneurial Orientation, Proactive Market Orientation, Marketing Capabilities and Electronic Integration, Radical Product Innovation, , Entrepreneurial Orientation, , Proactive Market Orientation, , Marketing Capabilities , Electronic IntegrationAbstract
the researcher intends to be able to determine the influence and significant relationship between each of the variables that have been selected to be analyzed including Radical Product Innovation as the dependent variable, Entrepreneurial Orientations, Marketing Capabilities, Electronic Integration as independent variables, and Proactive Market Orientation as mediating. The author prepared 250 questionnaires which were distributed widely. Proactive Market Orientation is not significant. Meanwhile, the relationship between Marketing Capabilities and Proactive Market Orientation is positive and significant. The relationship between Electronic Integration and Proactive Market Orientation is significant. Apart from that, it is known that Electronic Integration has an influence on Radical Product Innovation. Sedamglam Marketing Capabilities is not significant. towards Radical Product Innovation through Proactive Market Orientation. It is known that the relationship between Proactive Market Orientation and Radical Product Innovation is significant. Also the relationship between Entrepreneurial Orientation and Radical Product Innovation is positive and significant
References
A. George Assaf, FK a, AB (2021). Understanding and managing the threat of common method bias: Detection, prevention and control. Tourism Management.https://doi.org/10.1016/j.tourman.2021.104330
Alexander Newman a, MO b, SS c, MC a, IN a. (2019). Entrepreneurial self-efficacy: A systematic review of the literature on its theoretical foundations, measurement, antecedents, and outcomes, and an agenda for future research. 110(Part B), 403–419.https://doi.org/10.1016/j.jvb.2018.05.012
Anandi Bharadwaj, OAESPAP and NV (2013). Digital Business Strategy: Toward a Next Generation of Insights. 37(2), 471–482.https://doi.org/10.25300/MISQ/2013/37:2.3
Andres Castellanos-Gomez1, LVEPJOIKLN-ASIBDJGMBGASJVAHWZJJ P. and HSJ van der Z. (2014). Isolation and characterization of few-layer black phosphorus.https://doi.org/10.1088/2053-1583/1/2/025001
Aydin, Hakan. (2020). Market orientation and product innovation: the mediating role of technological capability.https://doi.org/10.1108/ejim-10-2019-0274
Azlin Shafinaz Arshad, ARAAAZMZ (2014). The Impact of Entrepreneurial Orientation on Business Performance: A Study of Technology-based SMEs in Malaysia. 130, 46–53.https://doi.org/10.1016/j.sbspro.2014.04.006
Bruce McKeown & Dan B. Thomas. (2014). Quantitative Applications in the Social Sciences.https://doi.org/10.4135/9781483384412
C. Anthony Di Benedetto, WSDMS (2008). Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries. 55(3), 420–433.https://doi.org/10.1109/TEM.2008.922645
Cake, D.A., Agrawal, V., Gresham, G., Johansen, D., & di Benedetto, A. (2020). Strategic orientations, marketing capabilities and radical innovation launch success. Journal of Business & Industrial Marketing, ahead-of-p(ahead-of-print).https://doi.org/10.1108/jbim-02-2019-0068
Christine Moorman and George S. Day. (2016). Organizing for Marketing Excellence. 80(6).https://doi.org/10.1509/jm.15.0423
Ci-Rong Li, C.-JLC-PC (2008). The nature of market orientation and the ambidexterity of innovations. 46(7), 1002–1026.https://doi.org/10.1108/00251740810890186
Covin, J. G., & WWJ (2019). Crafting High-Impact Entrepreneurial Orientations Research: Some Suggested Guidelines. Entrepreneurial Theory and Practice. 43, 3–18.https://doi.org/10.117/1042258718773181
Droge, C., VSK, and JMA (2012). Does Supply Chain Integration Mediate the Relationships between Product/Process Strategy and Service Performance? An Empirical Study. International Journal of Production Economics, 137, 250–262.https://doi.org/10.1016/j.ijpe.2012.02.005
El Manzani, Younces. Sidmou. Mohamed. Larby. Jean Jack. (2019). “Does IS0 9001 quality management system support product innovation? An analysis from the sociotechnical systems theory.https://doi.org/10.1108/IJQRM-09-2017-0174
Ghozali. (2018). Descriptive Analysis.https://scholar.google.com/citations?hl=en&user=kbmkIQQAAAAJ&view_op=list_works&sortby=pubdate
Ghozali; Latan. (2015). Partial Least Squares: Concepts, Techniques and Applications using SmartPLS 3.https://www.researchgate.net/publication/283619375_Partial_Least_Squares_Concepts_Techniques_and_Applications_using_SmartPLS_3
Hair, JF, Risher. JJ, Sarstedt. M., & Ringle. CM (2019). Factors Influencing Subscribers' Use and Adoption of the NHIS Mobile Renewal Service.https://doi.org/10.1108/EBR-11-2018-0203
Han et.al in Sukarmen. (2013). PRODUCT INNOVATION.https://bbs.binus.ac.id/gbm/2019/02/26/inovasi-produk/
Imam Ghozali & Hengky Latan. (2012). Partial least squares: Concepts, techniques and applications of SmartPLS 2.0 M3. Semarang: Diponegoro University Publishing Agency.https://scholar.google.com/citations?view_op=view_citation&hl=en&user=kbmkIQQAAAAJ&cstart=400&pagesize=100&sortby=pubdate&citation_for_view=kbmkIQQAAAAJ:7BrZ7Jt4UNcC
Indu Ramachandran, CAL-H., and VB (2019). Enabling and leveraging ambidexterity: influence of strategic orientations and knowledge stock. Journal of Knowledge Management.https://doi.org/10.1108/JKM-11-2018-0688
INN. Analysis. (2020, April 29). Common Method Bias: Simplifies definition, sources and cure.https://www.analysisinn.com/post/common-method-bias-simplified-definition-sources-and-cure/
Irina V. Kozlenkova, SAS & RWP (2014). Resource-based theory in marketing. Journal of the Academy of Marketing Science, 42, 1–21.https://link.springer.com/article/10.1007/s11747-013-0336-7
James L. Anderson, CMA (2015). The Fishery Performance Indicators: A Management Tool for Triple Bottom Line Outcomes.
Jeffrey S. Conant, MPMPRV (1990). Strategic types, distinctive marketing competencies and organizational performance: A multiple measures-based study.https://doi.org/10.1002/smj.4250110504
Joe F Hair, JJRMSCR (2018). The results of PLS-SEM article information. 31, 2–24.https://scholar.google.com/citations?view_op=view_citation&hl=en&user=jMVuQpsAAAAJ&cstart=100&pagesize=100&sortby=pubdate&citation_for_view=jMVuQpsAAAAJ:Lo8V22OuN40C
Johan Wiklund, DS (2005). Entrepreneurial orientation and small business performance: A configurational approach. Journal of Business Venturin, 20(1), 71–91.https://doi.org/10.1016/j.jbusvent.2004.01.001
John C Narver. (2004). Responsive and Proactive Market Orientation and New-Product Success*. 21(5), 334–347.https://doi.org/10.1111/j.0737-6782.2004.00086.x
Kang Wang a, RT a, QP b, YS a, HL a, JS a. (2021). Radical innovation of product design using an effect solving method. 151.https://doi.org/10.1016/j.cie.2020.106970
Kehinde Medase & Laura Barasa. (2019). Absorptive capacity, marketing capabilities, and innovation commercialization in Nigeria. European Journal of Innovation Management, 22(5), 790–820.https://doi.org/10.1108/ejim-09-2018-0194
Kocak, A.; CA; OS (2017). Market, Entrepreneurial, And Technology Orientations: Impact on Innovation And Firm Performance.https://doi.org/10.1108/MD-04-2015-0146
Kohli, AK and JBJ (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54, 1–18.https://doi.org/10.2307/1251866
Krishna. (2020). Determination Coefficient Test (R-square Test) (thesis and thesis).https://konsultasiskri.com/2020/04/25/uji-koefficient-determination-uji-r-square-skrip-dan-tesis/
Lechner, C. and G.S.V. (2014). Entrepreneurial Orientation, Firm Strategy and Small Firm Performance. International Small Business Journal, 32(1), 36–60.https://doi.org/10.1177/0266242612455034
lecturerpendidikan.co.id. (2023, February 22). Validity Test is.https://www.dosenpendidikan.co.id/uji-validitas/
Lei, Hui. Ha. Anh. Thy. Lan. Le. Phong. Ba. (2019). How ethical leadership cultivates radical and incremental innovation: the mediating role of tacit and explicit knowledge sharing.https://doi.org/10.11/jbim-05-2019-0180
Lie Wang, XFJHXSTCPCBWHP (2019). Application Challenges in Fiber and Textile Electronics.https://doi.org/10.1002/adma.201901971
Liisa-Maija Sainio, PR & PH-L. (2012). Constituents of radical innovation—exploring the role of strategic orientations and market uncertainty. 32(11), 591–599.https://doi.org/10.1016/j.technovation.2012.06.006
Lin, C.-W.,Cheng, L.KandWu, L.-Y.(2021), "Roles of strategic orientations in radical product innovation",Marketing Intelligence & Planning, Vol. 39 No. 1, pp. 33-47.https://doi.org/10.1108/MIP-04-2020-0159
Liputan6.com. (2022, February 8). Understanding Demography is the Science of Population, This is the Explanation of Experts. Jakarta.https://www.liputan6.com/hot/read/4880895/pengertian-demografi-hadap-ilmu-tangan-kependungan-begini-pengjauhan-para-ahli
Man Yang, P. G. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, 64, 147–160.https://doi.org/10.1016/j.indmarman.2017.01.007
Marko Sarstedt, CMRJHJFH (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long Range Planning, 47(3), 154–160.https://scholar.google.com/citations?view_op=view_citation&hl=en&user=jMVuQpsAAAAJ&cstart=100&pagesize=100&sortby=pubdate&citation_for_view=jMVuQpsAAAAJ:RYcK_YlVTxYC
Mateja Bodlaj & Barbara Cater. (2022). Responsive and proactive market orientation in relation to SMEs' export venture performance: The mediating role of marketing capabilities. 138, 256–265.https://doi.org/10.1016/j.jbusres.2021.09.034
Mission Accept. (2021, September 1). Radical Innovation: Definition, Differences, and Examples.https://www.acceptmission.com/blog/example-radical-innovation/
Mix et al in Sutrasmawati. (2019, February 26). PRODUCT INNOVATION.https://bbs.binus.ac.id/gbm/2019/02/26/inovasi-produk/
Mohammad Faisal Ahammad c, NT d, NY e. (2022). Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance. 144, 1007–1023.https://doi.org/10.1016/j.jbusres.2022.02.011
Moreau et al. (2020). The past, present, and future of innovation research.https://doi.org/10.1007/s11002-020-09528-6
Moses Hubeis. (2012). Creativity and innovation management in business. Jakarta: PT. Hecca Mitra Utama, 75.https://scholar.google.com/citations?hl=en&user=3adh0vwAAAAJ&view_op=list_works&sortby=pubdate
Narver et al. (2014). Nonlinear and complementary effects of responsive and proactive market orientation on firms' competitive advantage.https://doi.org/10.1108/APJML-01-2019-0058
Neil A. Morgan namorgan, HF huifeng and KAW (2018). Marketing Capabilities in International Marketing. 26(1).https://doi.org/10.1509/jim.17.0056
Neil A. Morgan, CSK & DWV (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40, 271–289.https://link.springer.com/article/10.1007/s11747-011-0275-0
Nguyen Van Du & Peter Boyce. (2019). Anadendrum chlorospathum Vietnam. Blumea Journal of Plant Taxonomy and Plant Geography, 64, 190–193.https://doi.org/10.1108/JEA-02-2018-0023
Nikos Bozionelos & Marcia J. Simmering. (2021). Methodological threat or myth? Evaluating the current state of evidence on common method variance in human resource management research. 32(1), 194–215.https://doi.org/10.1111/1748-8583.12398
Nugroho J Setiadi. (2016). CONSUMER BEHAVIOR. 16(2), 398.https://play.google.com/books/reader?id=HdxDDwAAQBAJ&pg=GBS.PP1&hl=en
Nurul Ulya, F. (2020, September 3). This is Indonesia's ranking in the 2020 Global Innovation Index. Jakarta, Kompas.Com.https://money.kompas.com/read/2020/09/03/190000126/ini-peringkat-indonesia-di-index-inovasi-global-2020
Philip Kotler and Kevin Lane Kelle. (2016). Marketing Management. 454.https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/Kotler-Keller-Marketing-Management-Global-Edition-16e.html
Phyra Sok, LSWJ (Thomas) LKMS (2017). Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model. Journal of Service Theory and Practice.https://doi.org/10.1108/JSTP-01-2016-0001
R.-JB Jean, et al. (2018). Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships.https://doi.org/10.1016/j.ibusrev.2018.01.007
Reza Kachouie, FM, and SS (2016). Dynamic marketing capabilities view on creating market change. Department of Marketing, Monash Business School, Melbourne, Australia.https://doi.org/10.1108/EJM-10-2016-0588
Riadi, M. (2020). Innovation (Definition, Characteristics, Types, Components and Processes). Jakarta.https://www.kajianpustaka.com/2020/07/inovasi-pengertian-ciri-jen-kompon-dan-besar.html
Robbins, T. (2020). TRANSFORMATIVE RADICAL INNOVATION. San Diego, California.https://test-web.tonyrobbins.com/business/radical-innovation/
Roriguez-Escobar & González Benito. (2015). The role of information technology in purchasing function. Journal of Business & Industrial Marketing, 30(5), 498–510.https://doi.org/10.1108/JBIM-06-2012-0106
S. Davcik, N., & Sharma, P. (2015). Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation.https://doi.org/10.1108/EJM-03-2014-0150
Salman Nazir & Alain Pinsonneault. (2012). IT and Firm Agility: An Electronic Integration Perspective. Journal of the Association for Information Systems, 13(3).https://doi.org/10.17705/1jais.00288
Sampson Ato Sarsah, Hongyun Tian, Courage Simon Kofi Dogbe, Bylon Abeeku Bamfo, WWKP, & Management, J. of S. and. (2020). Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity. Emerald Insight.https://doi.org/10.1108/JSMA-03-2020-0053
Sampson Ato Sarsah, HT, and CSKD (2020). Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity. Journal of Strategy and Management.https://doi.org/10.1108/JSMA-03-2020-0053
Samuel Spralls, SH & JW (2011). Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability. Journal of Retailing, 87(1), 59–74.https://doi.org/10.1016/j.jretai.2010.09.001
Scholastic. (2022). Product Innovation: Definition, Goals, Benefits, Examples and How to Do It.https://www.gramedia.com/best-seller/inovasi-produk/
Scholastic. (nd). Integration: Definition, Types and Formation Factors. Retrieved March 14, 2023, fromhttps://www.gramedia.com/literasi/integration/
Sciascia, S., D.L., B.M., and L.B. (2014). Entrepreneurial Orientation in low- and medium-tech industries: the need for Absorptive Capacity to increase performance. European Management Journal, 32(5), 761–769.
Shampy Kamboj, Z.R. (2017). Market orientation, marketing capabilities and sustainable innovation: the mediating role of sustainable consumption and competitive advantage. Management Research Review, 40(6).https://doi.org/10.1108/MRR-09-2014-0225
Shih, T.Y. (2018). Determinants of enterprise radical innovation and performance: insights into strategic orientation of cultural and creative enterprises. Sustainability, 10(6), 1871.
Shu–Pei Tsai. (2015). Dynamic marketing capabilities and radical innovation commercialisation. 174–195.https://doi.org/10.1504/IJTM.2015.068223
Silvia L Martin & Rajshekhar (Raj) G Javalgi. (2016). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. 69(6), 2040–2051.https://doi.org/10.1016/j.jbusres.2015.10.149
Silvia L. Martin, R. (Raj) G.J. (2016). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040–2051.https://doi.org/10.1016/j.jbusres.2015.10.149
Sismanto. (2016). PRODUCT INNOVATION.https://bbs.binus.ac.id/gbm/2019/02/26/inovasi-produk/
Stefan Mitzkus. (2022, March 22). Radical Innovation Definitions & Examples.https://digitalleadership.com/blog/radical-innovation/
Sugiyono, D. (2018). Quantitative, qualitative and R & D/Sugiyono research methods.https://scholar.google.com/citations?view_op=view_citation&hl=en&user=uUIIujUAAAAJ&sortby=pubdate&citation_for_view=uUIIujUAAAAJ:hMod-77fHWUC
Sugiyono. (2019). Educational Research Methods (Quantitative, Qualitative, Combination, R&D and Educational Research).https://scholar.google.com/citations?user=uUIIujUAAAAJ
Voola, ROA (2010). Implementing competitive strategies: the role of responsive and proactive market orientations. European Journal of Marketing, 44(1/2), 245–266.https://doi.org/10.1108/03090561011008691
Wales, W. J., Covin, J. G., & Monsen, E. (2020). Entrepreneurial Orientation: The Necessity of a Multi-Level Conceptualization. Strategic Entrepreneurship Journal.https://doi.org/10.1002/sej.1344
Wang, YZHSM (2020). Pure or ambidextrous strategy? A study of responsive and proactive market orientations in industrial firms. Journal of Business & Industrial Marketing, 35(6), 1001–1010.https://doi.org/10.1108/jbim-04-2019-0152
Wantao Yu & Ramakrishnan Ramanathan. (2016). Environmental management practices and environmental performance. Industrial Management & Data Systems, 116(6), 1201–1222.https://doi.org/10.1108/IMDS-09-2015-0380
Wendan Yang ab, GC ab, QP c, YS a b. (2021). Effective radical innovations using integrated QFD and TRIZ. 162.https://doi.org/10.1016/j.cie.2021.107716
Wiklund J Shepherd D. (2011). Where to from here? EO-as-experimentation, failure, and distribution of outcomes. Entrepreneurship: Theory and Practice. Entrepreneurship: Theory and Practice, 35(5), 925–946.https://doi.org/10.1111/j.1540-6520.2011.00454.x
William E Baker & James M Sinkula. (2002). Market Orientation, Learning Orientation and Product Innovation: Delving into the Organization's Black Box. 5, 5–23.https://doi.org/10.1023/A:1012543911149
Yi Xie & Xiaoying Zheng. (2019). How does corporate learning orientation enhance industrial brand equity? The roles of firm capabilities and size. Journal of Business & Industrial Marketing, 35(2), 231–243.https://doi.org/10.1108/jbim-10-2018-0320
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Management and Digital Business
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
