The Influence of Photo Quality and Web3 Brand Image on Collector Purchase Intention Mediated by Collector Utilities Information on NFT Loka Masa Kompas

Authors

  • Addien Fachruroji Mercu Buana University

DOI:

https://doi.org/10.54099/ijmdb.v2i2.781

Keywords:

NFT

Abstract

In recent years, Non-Fungible Tokens (NFTs) have become a topic of discussion in society. NFTs have formed a new culture in the ownership of digital assets. The trading volume has increased, accompanied by the emergence of many creators in the local scene. With the significant opportunities recorded in this industry, many creator communities want to participate in presenting works that can be enjoyed by many people. By studying the variables of Web3 Brand Image and Photo Quality mediated by Collector Utilities Information on the Purchase Intention of prospective collectors in an NFT project, most of these variables have an influence, but one of them does not although it's not significant. 

References

Abdullahu, G. Fejza, E. (2020) After - Sales Service and Pricing as Determinants on Consumer Buying Decision in Automotive Industry Case Study: Porsche Kosova. Dissertation University of Prishtina “Hasan Prishtina”, Prishtine, Kosovo.

Ali, F. Sohail, M. (2018) Effects of Corporate Social Responsibility on Consumer Purchase Intention. Dissertation University of the Punjab, Lahore, Pakistan. University of Texas Arlington, USA

Amin, S. Tarun, M. (2020) Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Dissertation Department of Marketing, Bangladesh University of Professionals, Dhaka, Bangladesh. University of Dhaka, Dhaka, Bangladesh.

Amron (2018) The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars. Thesis Economic and Business Faculty, Dian Nuswantoro University, Semarang, Indonesia

Ansari, S. Ansari, G. Ghori, M . Kazi, A. (2018) Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision. Department of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Hyderabad, Pakistan.

Anubha. (2021). Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective. Thesis Department of Management Studies, Jaipuria Institute of Management, Ghaziabad, India

Bianchi, E. Bruno, J. Sarabia-Sanchez, F. (2018) The impact of perceived CSR on corporate reputation and purchase intention. Dissertation Universidad Nacional de Córdoba, Córdoba, Argentina, Universidad Miguel Hernandez de Elche – Campus San Juan de Alicante, Elche, Spain.

Chandra, Y (2022). Non-fungible token-enabled entrepreneurship: A conceptual framework. Disertation Department of Applied Social Sciences, Centre for Social Policy and Social Entrepreneurship, The Hong Kong Polytechnic University Hung Hom, Kowloon, Hong Kong SAR, China

Clinten, B. (2022, June 27). Foto Halaman Depan Koran “Kompas” Jadi Produk NFT, Dijual di OpenSea. Kompas Tekno. Retrieved December 5, 2022, from https://tekno.kompas.com/read/2022/06/27/11492557/foto-halaman-depan-koran-kompas-jadi-produk-nft-dijual-di-opensea?page=all

Hussain, M. Islam, M. Rehman, S. (2022) What you see is what you get: assessing in-game advertising effectiveness. Dissertation Institute of Business Administration, University of the Punjab, Lahore. School of Business, Skyline University College, Sharjah, United Arab Emirates.

Imtiaz, A. Punjani, S, Khan, N. (2021) Impact of Brand Image Customer’s smartphone buying decision. Dissertation Department of Commerce, Aligarh Muslim University, Uttar Pradesh India.

Jha, A. Kapoor, M. Kaul, K. Srivastava, K. (2022) Demystifying the influence of CSR perception on the purchase intention of Generation Z in fast food industry. Dissertation Shri Ram College of Commerce, University of Delhi, New Delhi, India. Amity School of Business, Amity University, Noida, India

Kamran, Q. Siddiqui, D (2019) The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan. Thesis University of Karachi, Pakistan.

Kaonang, G. (2022, October 28). 5 Proyek NFT Asli Indonesia Terpopuler yang Dirilis di Tahun 2022. Hybrid. Retrieved December 15, 2022, from https://hybrid.co.id/post/5-nft-asli-indonesia-terpopuler-2022.

Khan,N. Sarwar, A. Tan, B. (2020) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Thesis Department of Marketing, Multimedia University, Cyberjaya, Malaysia.

Kiambarua, P. (2018) Integrated Marketing Communication on Consumer Buying Decision in Commercial Banks, Nairobi County (Central Business District), Kenya. Thesis for Master of Business Administration of University of Nairobi, Kenya.

Mahliza, F. (2020) Consumer Trust in Online Purchase Decision. Thesis Faculty of Economics and Business Universitas Mercu Buana Jakarta, Indonesia.

Mayrhofer, M. Matthes, J. Naderer, S. (2019) User generated content presenting brands on social media increases young adults’ purchase intention. Disertasi Advertising and Media Effects Research Group, Department of Communication, University of Vienna, Vienna, Austria.

Miswanto, M. Mubarok, R. Wijaya, N. (2020) The effect of brand image, brand trust and reference group on the buying decision of sneakers. Thesis Sekolah Tinggi Ilmu Ekonomi (STIE) YKPN Yogyakarta, Indonesia.

Nadia, N. Aziz, A. (2018) Factors Influencing Online Purchase Intention among University Students. How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image. Thesis Institute of Business Administration, University of the Punjab, Lahore, Pakistan

.Jirojevic, A. (2022, April 18). Global NFT trading volume grows over 200% in 2022 surpassing $50 billion. Finbold. Retrieved December 5, 2022, from https://finbold.com/global-nft-trading-volume-grows-over-200-in-2022-surpassing-50-billion/

Olšanova, K. Ríos, A. Cook, G. Kral, P. Zlati, M. (2021) Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands. Disertasi Department of International Business, Prague University of Economics and Business,Czech Republic. Department of Management, Metropolitan State University of Denver, Denver, Colorado, USA. Department of International Business, Prague University of Economics and Business, Czech Republic.

Omar, A. Atteya, N. (2020) The Impact of Digital Marketing on Consumer Buying Decision Process in the Egyptian Market. Disertasi Faculty of Economics and International Trade, Egyptian Chinese University, Cairo, Egypt. School of Business, Madonna University, Michigan, USA.

Online, FE. (2022, December 15). Interest in NFTs saw a spike in January 2022: Report. Financial Express. Retrieved May 3, 2022, from https://www.financialexpress.com/blockchain/interest-in-nfts-saw-a-spike-in-january-2022-report/2511828/

Ozuem, W. Howel, K. Lancaster, G.(2022) Exploring the relationship between integrated marketing communications and decentralized organizational structure: a heuristics perspective. Disertasi Department of Business, University of Cumbria – London Campus, London, UK. Department of Business and Law, Faculty of Business and Law, Northumbria University, Newcastle upon Tyne, UK.

Putra, I. Giantari, I. Yasa, N. Ekawati, N. Setin, M. (2020) The Role of Emotion in Moderating the Effect of the Website Atmosphere on Online Buying Decision. Thesis Udayana University. Bali.

Pompermayer, D. Lazzari, F. Milan, G. (2022) The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention. Dissertation University of Caxias do Sul, Caxias do Sul, Brazil. Universidade do Vale do Rio dos Sinos, São Leopoldo, BrazilRifai, A. (2022, March 12). Avarik Saga: Game NFT Lokal yang Terinspirasi dari Axie Infinity, Didukung TokoCrypto hingga Jejouw. BeIncrypto. Retrieved December 5, 2022, from https://id.beincrypto.com/mengenal-game-nft-lokal-avarik-saga/

Rodrigues, P. Borges, A. Sousa, A (2021) Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands. Dissertation Universidade Lusıada - Norte, COMEGI (Research Centre in Organizations, Markets and Industrial Management), Porto, Portugal.

Spaid, B. Matthes, J. (2021) Consumer collecting identity and behaviors: underlying motivations and impact on life satisfaction. Thesis Department of Marketing, Marquette University, Milwaukee, Wisconsin, USA.

Suadnyana, S. (2022, January 12). Galeri NFT Pertama Indonesia Buka di Bali. Detik. Retrieved December 5, 2022, from https://inet.detik.com/cyberlife/d-5894524/galeri-nft-pertama-indonesia-buka-di-bali

Usman, A. Mursid, A. (2017) Buying decision in the marketing of Sharia life insurance (evidence from Indonesia). Dissertation Universitas Dian Nuswantoro Semarang

Widyasari. S, Maskur. A, Setiawan. M, Sugiarto. T. (2018) The Effect of Motive, Product Quality, Price Perception and Brand Image toward Buying Decision Process. Advances in Economics, Business and Management Research, Thesis Stikubank University. Semarang

Downloads

Published

2023-12-11

How to Cite

Fachruroji, A. (2023). The Influence of Photo Quality and Web3 Brand Image on Collector Purchase Intention Mediated by Collector Utilities Information on NFT Loka Masa Kompas. International Journal of Management and Digital Business, 2(2), 98–119. https://doi.org/10.54099/ijmdb.v2i2.781

Issue

Section

Articles