Siahaan, F. S. ., Beryansyah, B., Purnawan, L. ., Hasan, R. . and Priscillia, A. S. . (2025) “Impact of Influencer Endorsement on Purchase Decision: Mediating Role of Brand Image and Moderating Effect of Customer Trust”, International Journal of Management and Digital Business , 4(1), pp. 19–31. doi: 10.54099/ijmdb.v4i1.1291.