International Journal of Management and Digital Business

The Impact of Financial Literacy and Religious Knowledge of Traders on the Willingness to Engage in Sharia-Compliant Transactions

2025-02-19T15:28:04+07:00

This study seeks to assess the impact of financial literacy and religious knowledge on the propensity for sharia-compliant transactions among traders in Gandoriah Beach, Pariaman City. The sample consisted of 56 respondents. This research is quantitative. Data was acquired from primary sources and analyzed using multiple linear regression approaches, with processing conducted via SPSS Software Version 25.

The data gathering approach employed a questionnaire, whilst the data analysis strategy utilized multiple linear regression analysis. The study's results indicated that financial literacy significantly influenced the propensity for Sharia-compliant transactions. The presence of financial literacy and religious awareness among traders will enhance the tendency for Sharia-compliant transactions in Gandoriah Beach, Pariaman City. Financial literacy and religious understanding concurrently exert a substantial influence on the propensity for engaging in Sharia-compliant activities

Impact of Influencer Endorsement on Purchase Decision

2025-03-11T21:42:04+07:00

This study examines the influence of influencer endorsement on purchase decisions for Sugarlab Face Mist products, with brand image as a mediator and customer trust as a moderator. Data were collected from 300 respondents in Jakarta and its surrounding areas, consisting of active social media users aged 18–40 years who have purchased products promoted by influencers. A purposive sampling technique was applied, and the analysis was conducted using a quantitative approach with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) through Smart PLS 4.0 software. The results show that influencer endorsement significantly affects purchase decisions, both directly and through the mediation of brand image. A positive brand image strengthens consumers' purchase intentions and mediates the relationship between influencer endorsement and purchase decisions. Customer trust serves as a moderator that enhances the relationships between influencer endorsement, brand image, and purchase decisions. This study highlights the importance of influencer endorsement strategies in improving brand image and consumer purchase decisions.

Factors Influencing Purchase Intention in Digital Marketing: A Thematic Analysis

2025-04-22T15:08:09+07:00

This study explores the elements influencing Bangladeshi consumers' purchase intentions in the digital marketing sector, a topic rarely addressed in previous research. Guided via a qualitative approach, semi-structured interviews were performed, and thematic analysis was carried out. Key themes identified include convenience and time-saving, access to detailed information and customer reviews, price sensitivity and comparison, social Influence, technological integration, visual appeal and content quality, and customer service experience. The findings provide valuable insights for marketers to better apprehend patron behavior and help policymakers perceive vital factors for powerful product techniques inside the digital marketplace. Theoretical implications include a deeper know-how of consumer decision-making in a virtual context, especially in rising markets like Bangladesh.

The Influence Of Compensation And Organizational Culture On Workforce Agility Mediated By Employee Engagement

2025-03-11T21:42:28+07:00

Purpose – This paper examines the influence of compensation and organizational culture on workforce agility, mediated by employee engagement, at Raja Ali Haji Maritime University (UMRAH). Methodology/approach – Data were collected via a survey focusing on the influence of compensation and organizational culture on workforce agility. The population consisted of 227 education personnel at UMRAH. The sample comprised 103 ASN education personnel from UMRAH.
Findings – The study found that organizational culture is a key factor directly and significantly affecting workforce agility. This highlights the importance of fostering a strong organizational culture (BerAKHLAK) to enhance workforce agility at UMRAH, enabling the university to adapt to change. Novelty/value – To navigate the challenges of the VUCA world (volatility, uncertainty, complexity, and ambiguity), UMRAH needs to improve workforce agility to achieve its vision and mission. Contrary to expectations, compensation did not have a significant effect on workforce agility. Instead, organizational culture, an area that has not been a primary focus at UMRAH, proved to be a more influential factor in enhancing workforce agility.

Human Resources Compensation and Employee Retention in Local Government in Uganda case of Kabale District

2025-04-22T15:12:43+07:00

This study examined the effect of human resource compensation on employee retention in Local Governments in Uganda case of Kabale District. The objective of the study was to determine the effect of human resources compensation on employee retention in local government in Uganda case of Kabale District. A case study research design was used considering utilizing both quantitative and qualitative approaches. The study targeted 134 participants but 119 managed to respond back and these included 117 who filled the questionnaire and 02 who were interviewed. The study findings revealed that there was a positive and significant relationship between compensation and employee retention at (r = .430^**, P=0.00 <0.01) and compensation and benefits positively and significantly predicted employee retention at KDLG at (Beta =.567, p=.000 <0.05). The study recommended that it’s crucial for KDLG to reevaluate their retention strategies, focusing on enhancing job satisfaction, professional development opportunities, and overall workplace conditions to mitigate turnover and ensure the retention of valuable talent. There is need for providing competitive salaries, ensuring all employees are on payroll, offering comprehensive workplace allowances and recognition programs, and equitably distributing work benefits across employees at all levels.