Netnographic Analysis of Twitter User Behavior on the Relocation of Indonesia’s Capital to Nusantara
DOI:
https://doi.org/10.54099/aijb.v4i2.1368Keywords:
Public Sentiment, Capital Relocation, Online Discourse, NetnographyAbstract
This study examines public sentiment toward Indonesia’s capital relocation to Nusantara, focusing on behavioral motives behind Twitter users’ attitudes and their implications for understanding public opinion. Using a qualitative phenomenological approach, netnographic analysis of 3135 tweets (reduced to 936) categorized sentiments as pro, neutral, or contra, drawing on interviews, observations, and documentation. Findings reveal dominant negative sentiments emphasizing environmental risks, corruption, and social inequity, while positive sentiments highlight economic opportunities. Neutral posts reflect factual observations, underscoring public skepticism. Behavioral motives, including hope, fear, and distrust, align with broader socio-political dynamics, revealing tensions between policy narratives and grassroots concerns. The study underscores the need for transparent governance and inclusive dialogue to address public skepticism. It contributes to understanding digital discourse in policy debates, offering insights for stakeholder engagement and communication strategies. Keywords: Public sentiment, capital relocation, online discourse, netnography, Indonesia.
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