The Impact of Environmental Knowledge and Green Brand Image on Green Repurchase Intention by Mediation of Attitude
Keywords:Environmental Knowledge, Green Brand Image, Attitude Toward Green Product, , Green Repurchase Intention, Slow Fashion
This paper seeks to examine the role of attitude towards green product on the relationship between environmental knowledge and green brand image for green repurchase intention.
The research method used is quantitative descriptive research with Structural Equation Modeling (SEM) approach. The population in this study was collected from 125 respondents’ consumers who have used environmentally friendly slow fashion products (Fjallraven, Converse dan Timberland) in Jabodetabek – Indonesia.
Findings – It was found that environmental knowledge has a significant positive effect on green repurchase intention. Green brand image has an insignificant positive effect on green repurchase intention. Furthermore, variable of attitude towards green product and green brand image has a positive and significant effect on green repurchase intention through attitude towards green product.
Aliansi Zero Waste Indonesia. (2020, Oktober 22). Anak Muda dan Zero Waste; Dari Perubahan Gaya Hidup Hingga Kebijakan
Basriani, A., Susanti, D., Zainal, R., & Sofyan, D. (2021). The Influence of Capital, Independence, and Education on Women’s Entrepreneurial Motivation in Indonesia. Husnayain Business Review, 1(1), Article 1. https://doi.org/10.54099/hbr.v1i1.24
Chen, Chang. 2018. The Drivers Of Green Brand Equity: Green Brang Image, Green Satisfaction, And Green Trust. Journall Of Business Ethic, 36(4): 307-319
Gani, R. A. (2022). Hubungan Pengetahuan Lingkungan Dengan Perilaku Siswa Dalam Menjaga Kebersihan Lingkungan. Jurnal Elementary: Kajian Teori dan Hasil Penelitian Pendidikan Sekolah Dasar, 5(1), 55-63.
Hasan, Ali. 2018. Marketing Dan Kasus-Kasus Pilihan. Yogyakarta: Caps
Iskamto, D. (2014). Analisi Kualitas Pelayanan Kartu Seluler Telkom Flexi Wilayah Duri Provinsi Riau. Eko Dan Bisnis (Riau Economics and Business Review), 5(4).
Iskamto, D. (2020). Role of Products in Determining Decisions of Purchasing. Jurnal Inovasi Bisnis, 8(2), 200–2007. https://doi.org/10.35314/inovbiz.v8i2.1424
Iskamto, D. (2021). Investigation of Purchase Decisions Based on Product Features offered. ADPEBI International Journal of Business and Social Science, 1(1), Article 1. https://doi.org/10.54099/aijbs.v1i1.1
Iskamto, D., & Ghazali, P. L. (2021). Framework of Mediating Role of MSEs Performance On The Relationship Between Entrepreneur Environment and Entrepreneur Satisfaction. The Journal of Management Theory and Practice (JMTP), 71–73. https://doi.org/10.37231/jmtp.2021.2.2.118
Iskamto, D., & Karim, K. (2021). What Are The Factors That Encourage People To Keep Buying Newspapers In The Digital Age? Proceedings of the Second Asia Pacific International Conference on Industrial Engineering and Operations Management Surakarta, 9.
Khairawati, S., Marianti, D. J., & Wijiharta. (2022). Innovation, Alliances and Management of Halal Products as Strategies to Increase MSME Competitiveness in the Era of the Covid-19 Pandemic. Asean International Journal of Business, 1(2), Article 2. https://doi.org/10.54099/aijb.v1i2.169
Kotler dan Keller. 2021. Manajemen Pemasaran. Jakarta: Airlangga
Patwary, A. K., Mohamed, M., Rabiul, M. K., Mehmood, W., Ashraf, M. U., & Adamu, A. A. (2022). Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective. Nankai Business Review International.
Prayitno, S., Iqbal, M. A., & Aulia, I. N. (2022). The Impact of Affective Commitment to Organizational Citizenship Behavior on Millennial Employees in an Indonesian Construction Company: Work Engagement and Knowledge Sharing as Mediators. International Journal of Indonesian Business Review, 1(1), Article 1. https://doi.org/10.54099/ijibr.v1i1.243
Rahmi, D. Y., Rozalia, Y., Chan, D. N., Anira, Q., & Lita, R. P. (2017). Green brand image relation model, green awareness, green advertisement, and ecological knowledge as competitive advantage in improving green purchase intention and green purchase behavior on creative industry products. Journal of Economics, Business, & Accountancy Ventura, 20(2), 177-186.
Schiffman., Wisenblit. 2019. Consumer Behavior.Pearson
Selvia, S. (2022). The Influence of Brand Image and Product Quality on Purchasing Decision. Adpebi Science Series, Proceedings of Adpebi International Conference on Management, Education, Social Science, Economics and Technology (AICMEST), 1(1), Article 1. https://series.adpebi.com/index.php/AICMEST/article/view/117
Sudarto, S. (2022). The Role of Customer Satisfaction as a Mediator of Service Quality and Purchase Intentions in E-Commerce in Indonesia. Asean International Journal of Business, 1(2), Article 2. https://doi.org/10.54099/aijb.v1i2.149
Yadav, R., & Pathak, G. (2018. Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 732-739.
Zhang, W.; Xu, R.; Jiang, Y.; Zhang, W. (2021) How Environmental Knowledge Management Promotes Employee Green Behavior: An Empirical Study. Int. J. Environ. Res. Public Health 2021, 18, 4738. https:// doi.org/10.3390/ijerph18094738
Agustina, Y., & Rosalia, A. K. (2022). The Application of Interactive E-Module Based on Android to Enhance Students’ Learning Outcome (A Useful Learning App in the Covid-19 Era). Adpebi Science Series, Proceedings of Adpebi International Conference on Management, Education, Social Science, Economics and Technology (AICMEST), 1(1), Article 1. https://series.adpebi.com/index.php/AICMEST/article/view/171
How to Cite
Copyright (c) 2023 Asean International Journal of Business
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.