Business Development Through The Application Of Financial Technology (Digital Payment) In MSMEs
DOI:
https://doi.org/10.54099/aijb.v3i2.997Keywords:
Business Development, , Financial Technology,, Digital Payment, QRISAbstract
Purpose – This research aims to initiate digital transformation in MSMEs under the guidance of Rumah BUMN South Sumatra by implementing a digital payment system using QRIS.
Methodology/approach – This research was carried out using a quantitative descriptive approach, which aims to see the application of fintech through digital payments as an effort to develop MSME businesses. The population in this study was 20 MSMEs assisted by Rumah BUMN South Sumatra, while the sampling technique used the census method, namely the entire population, was used as the research sample. The analysis method in this research uses path analysis with consumer interest as an intervening variable, data processing uses the help of the SEM PLS program 3.0.
Findings – The results obtained that financial technology has a significant effect on consumer interest, financial technology has a significant effect on MSME business development, and consumer interest has a significant relationship with MSME business development with a positive correlation.
References
Acopiado, I. M. A., Sarmiento, J. M. P., Romo, G. D. A., Acuña, T. R., Traje, A. M., & Wahing, G. D. 2022. Digital payment adoption during the COVID-19 pandemic in the Philippines. Philippine Journal of Science, 151(3), 1185-1196.
Adhania, S., Holiawati, H., & Nofryanti, N. (2024). The Effect of Hexagon Fraud Theory in Detecting Financial Statement Fraud. International Journal of Digital Marketing Science, 1(1), Article 1. https://doi.org/10.54099/ijdms.v1i1.854
Afifah N. 2018. Implementasi Financial Technology Dalam Pengembangan UMKM Di Indonesia. Essay Booklet; The Transformative Power of Fintech. Yogyakarta: HIMMAUGM.
APJII. 2022. Hasil Survei Profil Internet Indonesia 2022. Retrieved from https://apjii.or.id/content/read/39/559/Hasil-Survei-Profil-Internet-Indonesia-2022.
Asosiasi Fintech Indonesia. (2020). Laporan Annual Member Survey 2019/2020. Bill and Melinda Gates Foundation: Jakarta.
Damasta, M. I., & Widayanto, W. (2018). Pengaruh Kemudahan Transaksi Dan Shopping Convenience Terhadap Customer Satisfaction Melalui Keputusan Pembelian Dalam Transaksi Belanja Online (Studi pada Mahasiswa FISIP Undip Pengakses Situs Lazada. co. id). Jurnal Ilmu Administrasi Bisnis, 7(4), 147-154.
Daud, I., Nurjannah, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. D. E., Handoko, A. L., Putra, R. S., Wijoyo, H., Ari-Yanto, A., & Jihadi, M. (2022). The effect of digital marketing, digital finance and digital payment on finance Performance of Indonesian SMEs. International Journal of Data and Network Science, 6(1), 37–44.
Demir, A., Pesqué-Cela, V., Altunbas, Y., & Murinde, V. 2022. Fintech, financial inclusion and income inequality: a quantile regression approach. The European Journal of Finance, 28(1), 86-107.
Fadison, B., Bosco, T. J., Moses, A., & David, K. J. (2024). Financial Accountability And Service Delivery In Kabale District Uganda. International Journal of Management and Business Applied, 3(1), Article 1. https://doi.org/10.54099/ijmba.v3i1.729
Feng, Y., Meng, M., & Li, G. 2023. Impact of Digital Finance on the Asset Allocation of Small-and Medium-Sized Enterprises in China: Mediating Role of Financing Constraints. Journal of Innovation & Knowledge, 8(3), 100405.
Ferdinand, A. (2006). Metode Penelitian Manajemen: Pedoman Penelitian untuk Penulisan skripsi, Tesis, dan disertasi Ilmu Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Ferrari, M. V. (2022). The Platformisation of Digital Payments: The Fabrication of Consumer Interest in the EU FinTech agenda. Computer Law & Security Review, 45, 105687.
Ghozali, Imam. 2012. Aplikasi Analisis Multivariate dengan Program IBM SPSS. Yogyakarta: Universitas Diponegoro.
Handayani, M., & Rianto, M. R. (2021). Pengaruh financial knowledge, pendapatan dan social influence terhadap minat menggunakan aplikasi pembayaran digital pada generasi milenial Islam di Kota Bekasi. Jurnal Ilmial Ekonomi Islam, 7(03), 1858–1865.
Hasyim, T. M., & Hasibuan, D. R. (2022). Analisis Peranan Fintech dan E-Commerce terhadap Perkembangan UMKM. Keunis, 10(2), 19-28.
Iskamto, D., Tresnamurti, G., & Indrajaya, D. (2024). The Influence of The Entrepreneurial Environment And Government Support on The Performance of MSMEs in Bandung. International Journal of Entrepreneurship and Business Management, 3(1), Article 1. https://doi.org/10.54099/ijebm.v3i1.969
Kabir, M. A., Saidin, S. Z., & Ahmi, A. 2015. Adoption of e-payment systems: a review of literature. In International Conference on E-Commerce (pp. 112-120).
Karniawati, N. P., Darma, G. S., Mahuni, L. P., & Sanica, I. G. 2021. Community Perception of Using QR Code Payment in Era New Normal. PalArch's Journal of Archaelogy of Egypt, 18(1), 3986-3999.
Keuangan, O. J. (2021). Yuk Mengenal Fintech! Keuangan Digital yang Tengah Naik Daun.
Khusnah, H., Putra, R., & Wahidatul Husnaini, K. 2022. The Influence of Financial Technology (Fintech) Customer Satisfaction and Loyalty on The Buying Interest of Millenials in Surabaya During The Covid-19 Pandemic in 2020-2021 Which is Medited by Cashless Society. Journal of Positive School Psychology, 1714-1727.
Kilay, A. L., Simamora, B. H., & Putra, D. P. 2022. The influence of e-payment and e-commerce services on supply chain performance: Implications of open innovation and solutions for the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119.
Knaack, P., & Gruin, J. 2021. From Shadow Banking to Digital Financial Inclusion: China’s Rise and The Politics of Epistemic Contestation Within the Financial Stability Board. Review of International Political Economy, 28(6), 1582–1606. doi:10.1080/ 09692290.2020.1772849.
Kumar, Aswin. 2019. Digital Payment and Its Effects in Indian Business. Iconic Research and Engineering Journals 2: 4–7
Kuncoro E. A., & Riduwan, E. A. 2011. Cara Menggunakan Dan Memakai Analisis Jalur. Bandung: CV Alfabeta.
Kwabena, G. Y., Mei, Q., Ghumro, T. H., Li, W., & Erusalkina, D. 2021. Effects of a technological-organizational-environmental factor on the adoption of the mobile payment system. The Journal of Asian Finance, Economics and Business, 8(2), 329-338.
Laimu, M., Muhtarom, A., & Kusbandono, D. (2023). Determinasi Digital Payment, Persepsi Konsumen, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian Dimediasi Minat Beli Pada Cv Sido Makmur Di Babat Lamongan. Jurnal Penelitian Teori dan Terapan Akuntansi (PETA), 8(2), 172-187.
M.A. & Saidin, S.Z. & Ahmi, A. 2015. Adoption of e-Payment Systems: A Review of Literature. Proceedings of the International Conference on E-Commerce, 112 – 120.
Musthofa, M. A., Kurniati, R. R., & Hardati, R. N. 2020. Pengaruh Perilaku Konsumen Terhadap Sistem Pembayaran Uang Digital (Studi Pada Pengguna Ovo di Kota Malang). Jiagabi, 175-184.
Muzdalifa, I., Rahma, I. A., Novalia, B. G., & Rafsanjani, H. (2018). Peran fintech dalam meningkatkan keuangan inklusif pada UMKM di Indonesia (pendekatan keuangan syariah). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 3(1), 1-24.
Nasution, E. Y. 2021. The Role of Financial Technology on Income in Small and Medium Enterprises (SMEs). International Journal of Business Economics (IJBE), 3(1), 29-34.
Nawang, S., & Mukhlis, I. (2022). Strategi Pengembangan UMKM Melalui Financial Technology Dengan Peningkatan Modal Dan Jumlah Konsumen Sebagai Variabel Intervening. Management Studies and Entrepreneurship Journal (MSEJ), 3(4), 1846-1860.
Pragnadhiya, H., Tresnati, R., & Harahap, D. A. (2021). Pengaruh Delivery Service dan Digital Payment terhadap Purchase Intention pada Masa Covid-19.
Prawita, D., Lukitaningsih, A., & Welsa, H. (2020). Analisis Price Discount Dan Perceived Usefulness Terhadap Minat Pembelian Ulang Menggunakan Fintech Melalui Intervening Customers Satisfaction (Studi Kasus Pada Pengguna Aplikasi Gopay Di Kota Yogyakarta). Jurnal Ekonomi, Bisnis Dan Manajemen Daulat Rakyat, 4(2), 147-160.
Putri, Eka Wulandari., Rizkika Auliya Isnaini, dan Salsabila Putri Tristiana. (2022). Peran sistem digital payment sebagai strategi peningkatan pendapatan pada usaha. Prosiding National Seminar on Accounting, Finance, and Economics (NSAFE). Vol. 2 No. 2 Hal. 17-30.
Qatrunnada, N., & Marzuki, I. (2019). Analisis Akad Murabahah Dan Wakalah Bil Ujrah Pada Pembiayaan Berbasis Teknologi Informasi (Fintech) (Studi Kasus Di Pt. Dana Syariah Indonesia). Al-Mizan, 3(2).
Rahardjo, B., Ikhwan, K., & Siharis, A. K. 2019. Pengaruh financial technology (fintech) terhadap perkembangan UMKM di Kota Magelang. In Prosiding Seminar Nasional Fakultas Ekonomi Untidar 2019.
Rahman, M.; Ismail, I.; Bahri, S.; Rahman, M.K. 2022. An Empirical Analysis of Cashless Payment Systems for Business Transactions. J. Open Innov. Technol. Mark. Complex, 8, 213.
Rofiat, A. 2017. The Effet of Cashless Banking on the Financial Performance of Small and Medium Scale Enterprise. IJARPPSDES, 2(2), 133-142. Retrieved from http://internationalpolicybrief.org/images/2017/AUGUST/IJARPP/ARTICLE12.pdf
Sagayarani, D. 2017. Digital Payments In India. IOSR Journal of Business and Management (IOSRJBM), 9, 28-33.
Sarwono, J., & Narimawati, U. 2015. Membuat Skripsi, Tesis, Dan Disertasi Dengan Partial Least Square Sem (PLS-SEM). Yogyakarta: Andi.
Selly, S., & Sutrisna, S. 2022. Pengaruh Suasana Toko, Kesadaran Merek Dan Pembayaran Digital Terhadap Keputusan Pembelian (Studi Pada PT. Cara Loe Buat Kopi “Kopi Clbk”). Prosiding: Ekonomi dan Bisnis, 2(1), 842-848.
Shen, Yan C. James Hueng & Wenxiu Hu. 2020. Using Digital Technology To Improve Financial Inclusion in China. Applied Economics Letters, 27:1, 30-34, DOI: 10.1080/13504851.2019.1606401.
Sia, S. K., Soh, C., & Weill, P. 2016. How DBS Bank Pursued a Digital Business Strategy. MIS Quarterly Executive, 15(2).
Siswanto, E., & Daniswara, D. R. (2022). Do Financial Performance and Company Characteristics Affect Corporate Social Responsibility (CSR) Disclosure? Adpebi International Journal of Multidisciplinary Sciences, 1(1), Article 1. https://doi.org/10.54099/aijms.v1i1.270
Slozko, O. & Pelo, A. 2015. Problems and Risks of Digital Technologies Introduction into E-Payments. Transformations in Business and Economics, 14(1), 42-59.
Srouji, J. 2020. Digital payments, The Cashless Economy, and Financial Inclusion in the United Arab Emirates: Why is everyone still transacting in cash? J. Risk Financ. Manag, 13, 260.
Umami, N. A., Liliawati, L., & Nurani, R. (2023). Determinan yang Memengaruhi Kualitas Laporan Keuangan UMKM Dalam Transformasi Digital Ekonomi. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 9(2), 649-649.
Vial, S. 2019. Being and the Screen: How the Digital Changes Perception. Published in one volume with A Short Treatise on Design. MIT Press.
Vladimir Z 2015 Electronic Commerce: Structures and Issues. International Journal of Electronic Commerce 1(1) 1-3.
Widayani, A., Fiernaningsih, N., & Herijanto, P. 2022. Barriers To Digital Payment Adoption: Micro, Small And Medium Enterprises. Management & Marketing, 17(4), 528-542.
Yang, J., Wu, Y., & Huang, B. 2023. Digital finance and financial literacy: Evidence from Chinese households. Journal of Banking & Finance, 156, 107005.
Yucha, N., Setiawan, S., Muttaqiin, N., Ekasari, R., & Mauladi, K. F. 2020. Digital payment system analysis of buying decision in Indonesia. The Journal of Asian Finance, Economics and Business (JAFEB), 7(10), 323-328.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Asean International Journal of Business
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
