Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers
DOI:
https://doi.org/10.54099/aijbs.v1i1.29Abstract
This study aims to analyze the effect of internal marketing and service quality on student satisfaction at the Sekolah Tinggi ilmu Ekonomi Sakti Alam Kerinci (STIE-SAK). The sample is 135 students. The sampling technique in this study was carried out by using non-probability sampling method. Data analysis using SPSS Version 25. Results the F test shows that the internal marketing and service quality variables simultaneously have a significant effect on student satisfaction. the effect of internal marketing and service quality on satisfaction is 48.8%.
References
Ahmed and Hossain. 2010. Audit Report Lag: A Study of the Bangladeshi Listed Companies. ASA University Review, Vol. 4 No. 2.
Alhempi, Raden Rudi, and Bambang Supeno. 2021. “Effect of Training and Motivation on Employees Performance of The Environment and Forestry Department of Riau Province.” Husnayain Business Review 1(1).
AL-Mhasnah, Anas Musleh, Fauzilah Salleh, Asyraf Afthanorhan, and Puspa Liza Ghazali. 2018. “The Relationship between Services Quality and Customer Satisfaction among Jordanian Healthcare Sector.” Management Science Letters 1413–20. doi: 10.5267/j.msl.2018.10.003.
Angelova, Biljana, and Jusuf Zekiri. 2011. “Measuring Customer Satisfaction with Service Quality Using American Customer Satisfaction Model (ACSI Model).” International Journal of Academic Research in Business and Social Sciences 1(3):27. doi: 10.6007/ijarbss.v1i2.35.
Anggrainy, Ika Fuzi, Nurdasila Darsono, and T. Roli Ilhamsyah Putra. 2018. “Pengaruh Fasilitas Kerja, Disiplin Kerja Dan Kompensasi Terhadap Motivasi Kerja Implikasinya Pada Prestasi Kerja Pegawai Negeri Sipil Badan Kepegawaian Pendidikan Dan Pelatihan Provinsi Aceh.” Jurnal Magister Manajemen 2(1):1–10.
Becker, G. S. 1993. Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education. Chicago. IL. Chicagi: University of Chicago Press.
Cravens, W. David. 2008, Pemasaran Strategis, cetakan 3, Erlangga: Jakarta:
Elliot, J. 1993. Action Reseach for Education Change. Philadelphia. Open University.
Garvin, David, 2004. Managing Quality, di dalam Nasution, M.N. Manajemen Alutu Terpadu (Fotal Quality Management) Ghalia. Indonesia: Jakarta.
Heizer, Jay and Render Barry, 1997. Manajemen Operasional. Salemba Empat: Jakarta.
Irawati, Rina. 2012. “PENGARUH KEMAMPUAN MANAJERIAL DAN MOTIVASI TERHADAP KINERJA PEWIRAUSAHA KECIL/MIKRO MELALUI KEPUASAN KERJA.” IQTISHODUNA. doi: 10.18860/iq.v0i0.2127.
Iskamto, Dedi and Risman. 2018. “Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Di Badan Usaha Milik Desa (BUMDES).” Eko Dan Bisnis (Riau Economics and Business Review) 9(3).
Iskamto, Dedi, Puspa Liza Ghazali, and Asyraf Aftanorhan. 2020. “Exploratory Factor Analysis (EFA) To Measure Entrepreneur Satisfaction.” P. 9 in The International Conference on Industrial Engineering and Operations Management. Detroit, MI, USA.
Iskamto, Dedi. 2012. “Persoalan Sumber Daya Manusia Dalam Pengembangan Ekonomi Islam.” Eko Dan Bisnis (Riau Economics and Business Review) 3(1).
Iskamto, Dedi. 2015. “Analisa Kesenjangan Kualitas Pelayanan Dan Kepuasan Konsumen Rental Kendaraan di ACR Rent Car Pekanbaru Riau.” Jurnal Sains Manajemen 1(2):12.
Iskamto, Dedi. 2017. “Analisis Customer Satisfaction Alfa Mart Kalisari Jakarta.” Jurnal Ekonomi Bisnis 8(1):13.
Iskamto, Dedi. 2020. “Role of Products in Determining Decisions of Purchasing.” Jurnal Inovasi Bisnis 8(2):200–2007. doi: 10.35314/inovbiz.v8i2.1424.
Kotler Philip, 2002. Manajemen Pemasaran, Edisi Bahasa Indonesia, Jilid 2, PT. Perlindo: Jakarta.
Lupiyoadi Rambat, 2006. Manajemen Pemasaran Jasa. Salemba Empat: Jakarta.
Malayu S.P. Hasibuan, 2005, Manajemen Sumber Daya Manusia, Edisi Revisi, Bumi Aksara: Jakarta.
McDonald, dan Warren J. Keegan. Marketing Plans That Work. PT. Gelora Aksara Pratama: Jakarta.
McIntyre, J.K., D.A. Beauchamp. 2007. Age and trophic position dominatebioaccumulation of mercury andorganochlorines in the food web of LakeWashington. Science Total nvirontment,372:571–584.
Mohamed, Zainalabidin, Golnaz Rezai, Mad Nasir Shamsudin, and Muhammad Mu’az Mahmud. 2012. “Enhancing Young Graduates’ Intention towards Entrepreneurship Development in Malaysia.” Education + Training 54(7):605–18. doi: 10.1108/00400911211265648.
NURHAYANA, NURHAYANA. 2021. “The Influence of the Recruitment Process on PT Pos Indonesia’s Employee Performance.” Husnayain Business Review 1(1).
Ogbari, Mercy Ejovwokeoghene, Maxwell Ayodele Olokundun, John Uzuegbunam, David Taiwo Isiavwe, Julie Enamen Ilogho, James Nwonye Obi, and Chinonye Love Moses. 2018. “Data on Entrepreneurship Education and Entrepreneurial Performance of Aspiring Entrepreneurs in Selected Nigerian Universities.” Data In Brief 20:108–12. doi: 10.1016/j.dib.2018.07.044.
Parasuraman, A. Lewis 2003,“Quality counts in services too”, Business Horizons, Vol. 28 No. 3, pp. 44-52, USA
Sugiarto . 2002, Teknik Sampling,: PT Gramedia Pustaka Utama: Jakarta.
Sugiono, 2008,”Metode Penelitian Administrasi, , Alfabeta: Bandung.
Supranto, J. 2001. Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar, Rineke Cipta; Jakarta
Syafrina, Nova. 2021. “Impact Of Training On The Performance Of School Teachers.” Husnayain Business Review 1(1).
Syahsudarmi, Siti. 2021. “Does Coaching Affect Employee Work Professionalism? A Study of the State Apparatus in Indonesia.” Husnayain Business Review 1(1).
Tunggal, Amin Wijaya. 1996. Kamus Manajemen Sumber Daya Manusia Dan Prilaku Organisasi.. Rineka Cipta; Jakarta.
Umar, Husein (2001). Metode penelitian Skripsi dan Tesis Bisnis. PT. Grafindo Persada: Jakarta.
Zuriah, Nurul.2006. Metode Penelitian Sosial.Bumi Aksara: Jakarta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Zefri Efdison
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
