ADPEBI International Journal of Business and Social Science (AIJBS)is published by the Indonesian Association of Researchers Lecturer in Economics and Business (ADPEBI). From the beginning, the aim of the Journal is to foster academic research by publishing original research articles that meet the highest analytical standards, and provide new insights that contribute and spread the business and economics knowledge. This journal receives a script of original article, case study, and review article within the scope of Business and Economics studies, and uses a peer-review system in paper selection. The target audience is constituted by academics and researchers belonging to any university and by professionals and executives from the business world. The published manuscript is the result of a selection that has been approved by the editorial board and has never been published in another publication.