Vol. 2 No. 2 (2025)

Articles

• Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

  Claudia Brauer,  Management Center Innsbruck,  Austria

  Julia Pronnet,  Rapid Peaks,  Germany

  Anita Zehrer,  Management Center Innsbruck,  Austria

  66-86

  • Full PDF  This article have been read 302 times,  downloaded 390 times

  DOI : https://doi.org/10.54099/ijdms.v2i2.1407
  

• Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce

  Astika Ulfah Izzati,  Politeknik Negeri Sriwijaya,  Indonesia

  Frianka Anindea,  Politeknik Negeri Sriwijaya,  Indonesia

  Welan Mauli Angguna,  Politeknik Negeri Sriwijaya,  Indonesia

  Andriansyah Andriansyah,  Politeknik Negeri Sriwijaya,  Indonesia

  87-106

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  DOI : https://doi.org/10.54099/ijdms.v2i2.1327
  

• Examining the Role of Oil and Non-Oil Revenues, and Oil Price Fluctuations on Economic Growth in African Oil Exporting Countries

  Farag khalifa Gaballa,  Universiti Sultan Zainal Abidin,  Malaysia

  Nazatul Faizah Haron,  Universiti Sultan Zainal Abidin,  Malaysia

  107-122

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  DOI : https://doi.org/10.54099/ijdms.v2i2.1216
  

• Effectiveness and Efficiency of the Application of Robotic Process Automation

  Erwan Nugraha,  Telkom University,  Indonesia

  Maya Irjayanti,  Telkom University,  Indonesia

  123- 133

  • PDF  This article have been read 71 times,  downloaded 63 times

  DOI : https://doi.org/10.54099/ijdms.v2i2.1396
  

• The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung

  Ilham Agsan Ramadhan,  Telkom University,  Indonesia

  Riski Taufik Hidayah,  Telkom University,  Indonesia

  Salsabila Aisyah Alfaiza,  Telkom University,  Indonesia

  134-146

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  DOI : https://doi.org/10.54099/ijdms.v2i2.1496