Vol. 2 No. 2 (2025)

Articles

• Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

  Claudia Brauer,  Management Center Innsbruck,  Austria

  Julia Pronnet,  Rapid Peaks,  Germany

  Anita Zehrer,  Management Center Innsbruck,  Austria

  66-86

  • Full PDF  This article have been read 163 times,  downloaded 132 times

  DOI : https://doi.org/10.54099/ijdms.v2i2.1407
  

• Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce

  Astika Ulfah Izzati,  Politeknik Negeri Sriwijaya,  Indonesia

  Frianka Anindea,  Politeknik Negeri Sriwijaya,  Indonesia

  Welan Mauli Angguna,  Politeknik Negeri Sriwijaya,  Indonesia

  Andriansyah Andriansyah,  Politeknik Negeri Sriwijaya,  Indonesia

  87-106

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  DOI : https://doi.org/10.54099/ijdms.v2i2.1327
  

• Examining the Role of Oil and Non-Oil Revenues, and Oil Price Fluctuations on Economic Growth in African Oil Exporting Countries

  Farag khalifa Gaballa,  Universiti Sultan Zainal Abidin,  Malaysia

  Nazatul Faizah Haron,  Universiti Sultan Zainal Abidin,  Malaysia

  107-122

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  DOI : https://doi.org/10.54099/ijdms.v2i2.1216