The Effect of Product Disclosure and Perceived Risk on Repurchase Intention in Second-Hand Luxury Fashion
DOI:
https://doi.org/10.54099/aijb.v5i2.1970Keywords:
Emerging market, Perceived risk, Product disclosure, Repurchase intention, Second-hand luxury fashionAbstract
Purpose - This study examines how product disclosure and perceived risk shape repurchase intention in second-hand luxury fashion and tests whether perceived risk mediates the relationship between disclosure and repurchase intention in Bali, Indonesia.
Methodology/approach - A quantitative associative design was used with 150 repeat purchasers from Central Denpasar, Canggu, and Kuta selected through convenience sampling. Data were collected using a five-point Likert questionnaire and analysed with Partial Least Squares Structural Equation Modeling (PLS-SEM).
Findings - Product disclosure had a positive and significant relationship with repurchase intention (β = 0.212, p = 0.002), while perceived risk had a stronger negative relationship (β = -0.513, p < 0.001). Perceived risk partially mediated the relationship, with an indirect effect of 0.214 (p < 0.001; 95% CI [0.145, 0.305]). The model explained 39.9% of the variance in repurchase intention.
Conclusion - Repeat purchasing in this market depends strongly on reducing uncertainty about condition, authenticity, and value. Transparent product information supports retention directly and indirectly by lowering perceived risk.
Novelty/value - The study extends evidence on second-hand luxury consumption to an emerging-market setting and clarifies the risk-reduction mechanism through which disclosure contributes to consumer retention.
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