Digital Ecosystems in Supporting Global Trade of Halal Products: Innovation and Challenges

Abstract

This research investigates the role of the digital ecosystem in enhancing trade in halal products within an increasingly competitive global market. this integration. This research employs a qualitative method, utilizing library research and content analysis techniques to examine various secondary sources, including scientific journals, industry reports, and documents from international institutions. The analysis process involved categorizing information based on key themes, including supply chain efficiency, transparency in certification, and regulatory challenges. The results show that digital technology can enhance market access, improve distribution efficiency, and increase consumer confidence in halal products. However, there are major challenges, including differences in international halal standards, limited digital infrastructure, and a lack of Sharia-based digital regulations and literacy. This study concludes that synergy among the government, business actors, and halal certification bodies is necessary to establish a robust and Sharia-compliant digital ecosystem. The findings make an important contribution to the development of an inclusive and sustainable global halal digitization strategy. The novelty of this research lies in its comprehensive approach to integrating digital innovations, such as blockchain, IoT, Digital Twin, Big Data, and AI, which have not been thoroughly researched in the academic literature, especially globally.