From Wellness to Wealth: The Role of Self-Tracking Behavior in Enhancing Local MSME Performance
DOI:
https://doi.org/10.54099/ijhbm.v2i1.1675Keywords:
healthy lifestyle, MSMEs, self-trackingAbstract
Purpose – This study aims to examine the influence of healthy lifestyle factors—including health responsibility, physical activity, nutrition, stress management, interpersonal relationships, and self-actualization—on the income of Micro, Small, and Medium Enterprises (MSMEs). The study also investigates how these lifestyle variables relate to self-tracking behavior, particularly the use of digital health applications among MSME owners in Surakarta.
Methodology/approach – A quantitative research design was employed. Data were collected from 100 MSME in Surakarta using purposive sampling. Survey instruments measured healthy lifestyle dimensions, income levels, and self-tracking practices. Statistical analyses were conducted using ANOVA, multiple linear regression, and Fisher’s Exact Test with SPSS version 25 to assess the influence of lifestyle factors on income and the relationship between lifestyle and self-tracking behavior.
Findings – The results indicate that healthy lifestyle variables have a significant effect on MSME income (F = 14.01; p = 0.000). Furthermore, there is a strong relationship between healthy lifestyle practices and self-tracking behavior. MSME owners who demonstrate higher engagement in health responsibility, physical activity, and stress management are more likely to adopt digital self-monitoring technologies.
Novelty/value – This study provides new evidence on how healthy lifestyle behaviors can enhance productivity and financial performance among MSMEs, a topic seldom explored in the context of small business sustainability. The findings highlight the importance of integrating digital health awareness and self-tracking technologies as strategic tools for improving MSME resilience, productivity, and long-term sustainability.
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