Workshop Penguatan Kompetensi Mahasiswa dan Dosen STAI Sirojul Falah- Bogor: Era Baru Penelitian Cyber Community Berbasis AI
DOI:
https://doi.org/10.54099/jpma.v5i2.1712Keywords:
Netnografi, Kecerdasan Buatan (AI), MANUS AI, Komunitas Siber, Riset DigitalAbstract
Metode penelitian digital seperti netnografi telah menjadi pendekatan penting dalam memahami dinamika komunitas daring. Namun, implementasi metode ini masih terbatas di lingkungan pendidikan tinggi berbasis sosial-keagamaan. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi mahasiswa dan dosen STAI Sirojul Falah – Bogor dalam menerapkan netnografi yang diperkuat dengan kecerdasan buatan melalui platform MANUS AI. Workshop dilaksanakan secara daring via Zoom Meeting pada 15 Oktober 2025, dengan pendekatan In-Service Training (IST) dan On-Service Training (OST). Evaluasi dilakukan melalui pre-test dan post-test serta angket respon peserta. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan peserta. Pendekatan kombinatif antara netnografi dan AI dinilai efektif dan relevan. Workshop ini membuka peluang baru dalam pengembangan riset komunitas siber yang lebih etis, efisien, dan adaptif terhadap perkembangan teknologi.
References
Bergman, S., Marchal, N., Mellor, J., Mohamed, S., Gabriel, I., & Isaac, W. (2024). STELA: A community-centred approach to norm elicitation for AI alignment. Scientific Reports, 14(1). https://doi.org/10.1038/s41598-024-56648-4
Buslón, N., Cirillo, D., Ríos, O., & Rosario, S. (2025). Exploring Gender Bias in AI for Personalized Medicine: Focus Group Study With Trans Community Members. Journal of Medical Internet Research, 27, e72325-e72325. https://doi.org/10.2196/72325
Chaithanya, B., & Brahmananda, S. (2022). AI-enhanced defense against ransomware within the organization’s architecture. Journal of Cyber Security and Mobility. https://doi.org/10.13052/jcsm2245-1439.1146
Cheah, C. (2025). AI-augmented netnography: Ethical and methodological frameworks for responsible digital research. International Journal of Qualitative Methods, 24. https://doi.org/10.1177/16094069251338910
Cushing, A., & Osti, G. (2022). “So how do we balance all of these needs?”: How the concept of AI technology impacts digital archival expertise. Journal of Documentation, 79(7), 12–29. https://doi.org/10.1108/jd-08-2022-0170
Gerlich, M., Elsayed, W., & Sokolovskiy, K. (2023). Artificial intelligence as toolset for analysis of public opinion and social interaction in marketing: Identification of micro and nano influencers. Frontiers in Communication, 8. https://doi.org/10.3389/fcomm.2023.1075654
Jatmiko, B. (2021). Gereja dan Gerakan Anti Vaksin: Sebuah Kajian Netnografi Komunitas Keagamaan Virtual. Bia: Jurnal Teologi Dan Pendidikan Kristen Kontekstual, 4(2), 303–318. https://doi.org/10.34307/b.v4i2.293
Jessy, M., -, K., & Mirembe, D. (2024). Harnessing AI for socio-economic equity in Uganda: Bridging the digital divide through agricultural innovation. International Journal for Multidisciplinary Research, 6(4). https://doi.org/10.36948/ijfmr.2024.v06i04.24956
Layode, O., Naiho, H., Labake, T., Adeleke, G., Udeh, E., & Johnson, E. (2024). Addressing cybersecurity challenges in sustainable supply chain management: A review of current practices and future directions. International Journal of Management & Entrepreneurship Research, 6(6), 1954–1981. https://doi.org/10.51594/ijmer.v6i6.1208
Marisha, N., & Sharma, R. (2023). Facebook official pages as sites of market development: A comparative netnographic study of Canva and Visme. International Journal of Professional Business Review, 8(7). https://doi.org/10.26668/businessreview/2023.v8i7.2337
Ningrum, C., Ruji, R., & Ramansyah, F. (2024). The influence of artificial intelligence on mental health in the digital era and virtual counseling services. BICC Proceedings, 2, 176–182. https://doi.org/10.30983/bicc.v1i1.124
Smith, S., Sivertsen, N., Lines, L., & Bellis, A. (2023). Netnography: A novel methodology for nursing research. Journal of Advanced Nursing, 79(11), 4207–4217. https://doi.org/10.1111/jan.15798
Utama, A. (2023). Book review: Doing ethnographic research online. Jurnal Sosioteknologi, 22(1). https://doi.org/10.5614/sostek.itbj.2023.22.1.12
المنعم, س., & عيد, م. (2024). فعالية تقنيات الذكاء الاصطناعي في تغيير اتجاهات إنتاج محتوى الاتصالات التسويقية المتكاملة بالموقع الإلكتروني للمنظمة. المجلة العلمية لدراسات الإعلام الرقمي والرأي العام, 2(1), 217–280. https://doi.org/10.21608/dmpos.2024.277392.1001
(2022). Netnography in social networking sites – An exploration of cybercultures in consumer groups. International Journal of Media and Information Literacy, 7(2). https://doi.org/10.13187/ijmil.2022.2.572
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Teguh Iman Santoso
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
