Vol. 5 No. 2 (2025)

Articles

• Influence of Strategy Formulation and Implementation on Tourist Destination Performance

  Zulhikmah,  Universitas Terbuka,  Indonesia

  Akadun Akadun,  universitas Sebelas April,  Indonesia

  Muhlis Hafel,  Universitas Terbuka,  Indonesia

  57-67

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  DOI : https://doi.org/10.54099/hbr.v5i2.1320
  

• The Role of Servant Leadership on Employee Performance Mediated by Work Motivation Within Millennials

  Fikry Adrial,  Bina Nusantara University,  Indonesia

  Muhammad Rafli,  Bina Nusantara University,  Indonesia

  Anita Maharani,  Bina Nusantara University,  Indonesia

  68-78

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  DOI : https://doi.org/10.54099/hbr.v5i2.1334
  

• Unlocking Investment Potential: The Impact of Financial Knowledge on University Students' Investment Intentions Through Financial Attitude

  Eristy Minda Utami,  Universitas Widyatama,  Indonesia

  Farida Nursjanti,  Universitas Widyatama,  Indonesia

  Lia Amaliawiati,  Universitas Widyatama,  Indonesia

  Siti Komariah,  Universitas Widyatama,  Indonesia

  79-91

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  DOI : https://doi.org/10.54099/hbr.v5i2.1308
  

• The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model

  Dedi Iskamto,  Telkom University,  Indonesia

  Jenita Jenita,  Universitas Islam Negeri Sultan Syarif Kasim,  Indonesia

  Syadza Muthi Nabila,  Universitas Telkom,  Indonesia

  Asyraf Aftanorhan,  Universiti Sultan Zainal Abidin,  Indonesia

  Kurniati Karim,  STIE Sakti Alam,  Indonesia

  91-106

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  DOI : https://doi.org/10.54099/hbr.v5i2.932
  

• The Influence of Financial Literacy, Education Level, Financial Attitude, and Personality on Financial Management Behaviour

  Adam Saman Prakoso,  Department of Management, Potensi Utama University, Indonesia,  Indonesia

  Austin Alexander Parhusip,  Department of Management, Potensi Utama University, Indonesia,  Indonesia

  M. Rizky Wijaya,  Department of Management, Potensi Utama University, Indonesia,  Indonesia

  107-117

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  DOI : https://doi.org/10.54099/hbr.v5i2.1400
  

• Effect of Sales Growth, Liquidity, Profitability And Operating Cash Flow on Financial Distress In Food And Beverage Subsector Listed on IDX

  Rahmatul Aini,  Department of Management, Potensi Utama University, Indonesia.,  Indonesia

  M Rizky Wijaya,  Department of Management, Potensi Utama University, Indonesia,  Indonesia

  Aisyah Azhar Adam,  Department of Management, Potensi Utama University, Indonesia,  Indonesia

  118-125

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  DOI : https://doi.org/10.54099/hbr.v5i2.1398
  

• Study of Broadband Satellite Customer Behavior Using Costomer Experience Modelling Consumer Segments

  Gilang Aditya Pratama,  Telkom University,  Indonesia

  Dodie Tricahyono,  Telkom University,  Indonesia

  126-137

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  DOI : https://doi.org/10.54099/hbr.v5i2.1287
  

• The Drivers of Investment Decisions: Examining Financial Literacy, Behavior, and Income

  Rada Fitria,  Department of Management, Potensi Utama University,,  Indonesia

  M. Rizky Wijaya,  Department of Management, Potensi Utama University,  Indonesia

  Austin Alexander Parhusip,  Department of Management, Potensi Utama University,  Indonesia

  138-148

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  DOI : https://doi.org/10.54099/hbr.v5i2.1399
  

• Triggering Consumer Interest: The Roles of Word of Mouth, Social Media Marketing, and Servicescape

  Putri Meirisa,  STIM Sukma,  Indonesia

  Aisyah Azhar Adam,  Universitas Potensi Utama,  Indonesia

  Austin Alexander Parhusip,  Universitas Potensi Utama,  Indonesia

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  DOI : https://doi.org/10.54099/hbr.v5i2.1438