Vol. 3 No. 1 (2024)

Articles

• Do Marketing Strategy, Product Characteristics, and Brand Affect The Sale of Zara Fashion Products?

  Vita Senjawati,  Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan,  Indonesia

  Setiasih Setiasih ,  Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan,  Indonesia

  Yustinus Rawi Dandono,  Sekolah Tinggi Ilmu Ekonomi Bhakti Pembangunan,  Indonesia

  1-11

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  DOI : https://doi.org/10.54099/aijb.v3i1.568
  

• Analysis of the effect of financial ratios on ROA at Commercial Banks on the IDX

  Widiastuti Murtiningrum,  Perbanas Institute,  Indonesia

  Erna Wahyuningsih,  Perbanas Institute,  Indonesia

  12-19

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  DOI : https://doi.org/10.54099/aijb.v3i1.470
  

• How Facebook Adoption Impacts SMEs Performance

  Mugarura Richard,  Africa Renewal University,  Uganda

  Olutayo Osunsan,  School of Postgraduate Studies & Research, Africa Renewal University,  Uganda

  Samuel Onyait,  Africa Renewal University,  Uganda

  Wandiba Augustine,  College of Economics & Management, Kampala International University,  Uganda

  20-27

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  DOI : https://doi.org/10.54099/aijb.v3i1.787
  

• The Influence of Locus of Control and Financial Literacy on Student Financial Behavior

  Elida Gultom,  Sekolah Tinggi Ilmu Ekonomi Riau,  Indonesia

  Jeli Nata Liyas,  Sekolah Tinggi Ilmu Ekonomi Riau- ,  Indonesia

  28-35

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  DOI : https://doi.org/10.54099/aijb.v3i1.825
  

• Green Intellectual Capital, Asset Growth on Stock Return: Role Financial Performance as Intervening

  Sri Agustina,  Universitas Pamulang,  Indonesia

  Endang Ruhiyat,  Universitas Pamulang,  Indonesia

  Sugiyanto Sugiyanto,  Pamulang University,  Indonesia

  36-49

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  DOI : https://doi.org/10.54099/aijb.v3i1.839
  

• How Transformational Leadership and Competency Supporting Employee Performance: Role of Achievement Motivation as Mediation

  Rini Anggraini,  Universitas Mercu Buana,  Indonesia

  Singmin Johannes,  Universitas Mercu Buana,  Indonesia

  50-61

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  DOI : https://doi.org/10.54099/aijb.v3i1.830
  

• Sustainability, Profitability and Added Value Moderated by Company Value on Stock Returns Sri-Kehati Index

  Desmita Desmita,  Mercu Buana University,  Indonesia

  Pardomuan Sihombing,  Mercu Buana University,  Indonesia

  62-74

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  DOI : https://doi.org/10.54099/aijb.v3i1.832