Vol. 2 No. 2 (2025)

Articles

• Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

  Claudia Brauer, Julia Pronnet, Anita Zehrer

  66-86

  • Full PDF

• Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce

  Astika Ulfah Izzati, Frianka Anindea, Welan Mauli Angguna, Andriansyah Andriansyah

  87-106

  • PDF

• Examining the Role of Oil and Non-Oil Revenues, and Oil Price Fluctuations on Economic Growth in African Oil Exporting Countries

  Farag khalifa Gaballa, Nazatul Faizah Haron

  107-122

  • PDF

• Effectiveness and Efficiency of the Application of Robotic Process Automation

  Erwan Nugraha, Maya Irjayanti

  123- 133

  • PDF

• The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung

  Ilham Agsan Ramadhan, Riski Taufik Hidayah, Salsabila Aisyah Alfaiza

  134-146

  • PDF