Vol. 2 No. 2 (2025)

View Vol. 2 No. 2 (2025)

Published: 2025-07-16

Articles

Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

Claudia Brauer, Management Center Innsbruck, Austria

Julia Pronnet, Rapid Peaks, Germany

Anita Zehrer, Management Center Innsbruck, Austria

66-86
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DOI : https://doi.org/10.54099/ijdms.v2i2.1407