The Influence of Reputation Perception on Customer Behavioral Intentions in Mobile Banking Adoption Based on the Technology Acceptance Model
DOI:
https://doi.org/10.54099/hbr.v5i2.932Keywords:
Reputation Perception, , Customer Behavioral Intentions, , Product Adoption, , TAM ModelAbstract
This study aims to describe the mechanism by which perceived reputation influences customers' behavioral intentions related to mobile banking adoption. The study consisted of 385 samples analyzed using a Structural Equation Model (SEM). The results indicate thatPerceived reputation has a positive and significant relationship with trust, perceived ease of use, and behavioral intention. However, it has a positive but insignificant relationship with perceived risk and perceived benefit. Furthermore, trust has a positive and significant relationship with perceived benefit, perceived ease of use, and behavioral intention. However, it has a negative and significant relationship with perceived risk. Furthermore, perceived risk has a positive but insignificant relationship with perceived benefit and perceived ease of use. However, it has a negative and insignificant relationship with behavioral intention. Furthermore, perceived ease of use has a positive and significant relationship with perceived benefit and behavioral intention.Finally, perceived benefits have a positive and significant relationship with behavioral intentions.
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