Vol. 6 No. 1 (2026)

Articles

• Country of Origin, Brand Image, and Attitude Toward the Brand on Wuling EV Purchase Intention

  Roni Irawan,  Telkom University,  Indonesia

  Maria Apsari Sugiat,  Telkom University,  Indonesia

  Dedi Iskamto,  Telkom University,  Indonesia

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  DOI : https://doi.org/10.54099/hbr.v6i1.1448