Vol. 5 No. 1 (2026)

Articles

• The Influence of Green Products and Green Prices on Loyalty and Sustainability through Consumer Satisfaction

  Candra Hasbiawan,  Mercubuana University,  Indonesia

  Sonny Indrajaya,  Mercu Buana University,  Indonesia

  1-17

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  DOI : https://doi.org/10.54099/ijibr.v5i1.1543
  

• The Role of Purchase Satisfaction in Mediating the Effect of Marketing Communication and Product Display on Repeat Purchases in the TikTok Shop Application

  Putri Ramadani,  Universitas mercu buana,  Indonesia

  Dudi Permana,  Universitas Mercu Buana,  Indonesia

  18-30

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  DOI : https://doi.org/10.54099/ijibr.v5i1.1524