Mediating Effect of Consumer Attitude Variables on the Influence of Store Atmosphere, Brand Awareness, and Product Variety on Purchase Intentions
DOI:
https://doi.org/10.54099/ijibr.v3i2.844Keywords:
Store Atmosphere, , Brand Awareness, , Product Variety, , Consumer Attitude, , Purchase IntentionAbstract
Purpose –This research aims to determine and explain the influence of store atmosphere, brand awareness, product variety on purchase intentions with consumer attitudes as a mediating variable.
Methodology/approach –This research is a quantitative research with Lawson shop consumers as the population. The sampling technique was purposive sampling with 150 consumers of the Lawson South Meruya branch as samples. Research hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.2.9 software
Findings – ItThe research results show that independently, the variables of store atmosphere, brand awareness, and product variety have a positive influence on consumers' purchasing intentions at the South Meruya branch of the Lawson store. The consumer attitude variable also has a positive and significant influence on purchasing intentions. The three independent variables mediated by consumer attitudes also have a positive and significant influence on purchase intentions.
References
Agung, H., Christian, M., & Loisa, J. (2020). Perilaku Pengguna Shopee Terhadap Pembelian Multiproduk dengan Pendekatan Theory of Reasoned Action. GIJTSI. Vol. 1 No. 01.
Akbar, F . M., Sudarmiatin , Siswanto, E. (2021). The Influence Of Store Atmosphere And Perceived Value On Behavioral Intention Through Customer Satisfaction (Research on Skydome Batu Customer). International Journal of Economics, Business and Management Research Vol. 5 No.07.
Amstrong, G., & Philip, K. (2012). Dasar-Dasar Pemasaran. Jilid I, Alih Bahasa Alexander Sindoro dan Benyamin Molan. Prenhalindo.
Ansari, S., Ansari, G., Ghori, M.U., & Kazi, A.G. (2019). Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase decision. Journal of Public Value and Administration Insights (JPVAI) 2(2); 5-10.
Dharma, P.G.K., & Kusumadewi, N.M.W. (2018). Peran Emosi Memediasi Pengaruh Store Atmosphere Terhadap Perilaku Pembelian Di Karakter Kopi. E-Jurnal Manajemen Unud, Vol. 7, No. 12
Eduar, R (2021). Pengaruh Suasana Toko (Store Atmosphere) Terhadap Minat Beli Konsumen Pada Toko “Amel” Bungamas Kikim Timur. Jurnal Ekonomika, Vol. 14 No. 1.
Fandy, T. (2015). Strategi Pemasaran (4 ed.). Andi Offset
Ferdinand. (2002). Metode Penelitian Manajemen : Pedoman penelitian untuk Skripsi, Tesis, dan Desertasi Ilmu Manajemen. Badan Penerbit Universitas Diponegoro.
Ferrinadewi, Erna, Rukismono, & Martinus. (2021). Pengaruh Psikologis Konsumen terhadap Intensi Membeli Makanan melalui Sosial Media di Surabaya. e-Jurnal Kewirausahan Vol 4 No 1 .
Gandhy, A., & Hairuddin, J. A. (2018). Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase decision. Binus Business Review, 9(1), 9-18.
Garg, P., Joshi, R. (2018) . Purchase intention of “Halal” brands in India: the mediating effect of attitude . Journal of Islamic Marketing Vol. 9 No. 3.
Ginting, Y. M., Sinaga, A.M.R., Nainggolan, R.D. (2022) . Analysis The Influence Of Digital Marketing, Product Differentiation, Customer Value, Service Quality To Purchase Decision And Repurchase Intention Of Millenial Generation At Shopee Online Shop. SEIKO : Journal of Management & Business Vol 4 Issue 3 Pages 134 – 1
Hair, J.F. (2014). Multivariate Data Analysis. Pretince Hall.
Hasanah, T. (2021) . Pengaruh Variasi Produk Dan Kemasan Terhadap Minat Beli Rokok Sampoerna (Studi Kasus Pada Pt. Sampoerna, Tbk. Pagar Alam). Jurnal Ekonomika Vol. 14 No. 1.
Kotler, P., & Keller, K.L. (2016). Marketing Management (15 ed.). Pearson Education, Inc.
Kusumawardani, A.R.D., Munandar, J.M., Najib, M. (2018). Pengaruh Sepuluh Ekuitas Merek Terhadap Minat Beli Dan Keputusan Pembelian Sepatu Bata Berdasarkan Sikap Konsumen. MIX: Jurnal Ilmiah Manajemen, Volume 8, No. 2.
Lantara, A.A.M.O., & Pramudana, K.A.S. (2020). Peran Sikap Memediasi Pengaruh Brand Trust Terhadap Keputusan Pembelian Konsumen. E-Jurnal Manajemen, Vol. 9, No. 1.
Lupiyoadi, R. (2001). Manajemen Pemasaran Jasa Teori dan Praktik. Salemba Empat.
Lee, J.E., Goh, M.L. & Mohd Noor, M.N.B. (2019). Understanding Purchase Intention Of University Students Towards Skin Care Products. PSU Research Review, Vol. 3 No. 3
Norawati, S., Arman, A., Ali, A., Ihsan, A., Putra, E. (2021). Analysis of Product Variation, Quality of Service and Their Effect on Customer Satisfaction. International Journal of Entrepreneurship and Business Development Vol. 04 No 06.
Peter, J.P., & Olson, J.C. (2014). Perilaku Konsumen dan Strategi Pemasaran, Edisi keempat. Erlangga.
Pillai, R., Sivathanu, B., Dwivedi, Y.K. (2020). Shopping intention at AI-powered automated retail stores (AIPARS). Journal of Retailing and Consumer Services 57.
Pramono, R., Cornelia, J., Tiffany, T., Sastradi, Y., & Purwanto, A. (2020). Pengaruh Pembelajaran Variasi Menu, Harga, Lokasi dan Promosi pada Intensi Beli di Restoran XYZ Gading Serpong. Edumaspul: Jurnal Pendidikan, 4(1), 226-235.
Rahmawati, I., & Illiyin, R. (2021). Pengaruh Motivasi, Persepsi Dan Sikap Konsumen Terhadap Keputusan Pembelian HP Oppo. Jurnal Ilmiah Hospitality 10(1). Pp. 103-112.
Rachmawati, S.D., Andjarwati, A.L. (2020) . The Effect of Brand Awareness and Brand image on Purchasing Decisions (Study of JNE Express Users in South Surabaya). e-Journal Ekonomi Bisnis dan Akuntansi Volume VII (1) Hal : 25-29.
Rahmawati , Z., Komariah, K., Danial, R.D.M. (2020). Daya Tarik Video Iklan Online Dan Kesadaran Merek Terhadap Sikap Konsumen Pada Pengguna Youtube. Jurnal Syntax Admiration Sosial Teknik Vol. 1 No. 4.
Rayuwati, R., Yustisar, M., Gemasih, H., & Eliyin, E. (2022). The Influence of Price, Store Atmosphere and Food Product Quality on Buying Interest at Tootor Coffee Takengon. International Journal of Science, Technology & Management, 3(4), 1129-1143.
Restuputra, M.D.P., & Rahanatha, G.B. (2020). Promosi Penjualan, Store Atmosphere, & Brand image Berpengaruh Terhadap Repurchase intention. E-Jurnal Manajemen, Vol. 9, No. 8 pp : 3019-3039.
Rustianah, Bintarti, S., Wicaksana, P.S.I., & Sari, R. (2022). The Effect Of Product Quality, Product Variation And Promotion Towards The Purchase decision Of Viva Cosmetics. Sean Institute Jurnal Ekonomi, Vol.11 No.01.
Sandala, F.D., Tumbel, A.L., Tampenawas, J.L.A. (2021). The Influence Of Reference Group, Price Perception And Store Atmosphere On Consumer Purchase intention At Sme’s “Beenji Café” Sario. Jurnal EMBA Vol.9 No.1 Hal. 878-886.
Schiffman, & Kanuk. (2015). Perilaku Konsumen (7 ed.). Prentice Hall.
Sekaran, U., & Bougie, R. (2017). Metode Penelitian Untuk Bisnis. Jakarta: Salemba Empat.
Setiadi, N.J. (2003). Perilaku konsumen : konsep dan implikasi untuk strategi dan penelitian pemasaran. Prenada Media.
Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Service Quality And Store Atmosphere On Customer Satisfaction And Repurchase Intention. BISMA (Bisnis Dan Manajemen), 13(1), 26–36.
Solihin, D., Ahyani, A., & Setiawan, R. (2021). The Influence of Brand Image and Atmosphere Store on Purchase Decision for Samsung Brand Smartphone with Buying Intervention as Intervening Variables. International Journal of Social Science and Business, 5(2), 262–270.
Sivaram, M., Munawar, M.A., Ali, H. (2019). Determination Of Purchase intention Through Brand Awareness And Perceived Quality (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Journal Publisher Volume 1, Issue 2.
Sudarti, K., & Ulum, S.B. (2019). Peran Sikap Konsumen Dalam Memediasi Pengaruh Religiusitas Dan Reputasi Merek Terhadap Minat Beli Ulang. ECOBIS Vol. 20, No. 2.
Sugiyono. (2015). Metode Penelitian Kuantitatif. Kualitatif dan R&D. CV. Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, R&D. CV. IKAPI.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV. Alfabeta.
Suhartanto, D., Djatnika, T., Ruhadi, & Triyuni, N.N., (2017). Ritel Pengelolaan dan Pemasaran. Alfabeta.
Thirumalazhagan, C. , Nithya ,G. (2020) .The Influence Of Store Atmosphere And Planogram On Customer Repurchase intention . International Journal of Advanced Research in Management and Social Sciences Management and Social Sciences Vol. 9 No. 2.
Tjiptono, F. (2012). PEMASAARN STRATEGIK EDISI 2. CV Andi Offset.
Vachet, F.C., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management Vol. 48 No. 7
Wicaksono, N.J.S., Sutanto J.E. (2022) . The Impact Of Product Variation, Product Quality, And Service Quality On Purchase decision Of Ko-Kopian Products. International Journal Of Economics, Business And Accounting Research (Ijebar) - International Journal Vol-6, Issue-1.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 International Journal of Indonesian Business Review
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.