Vol. 4 No. 2 (2025)

Articles

• The Role of Branding in Attracting Customers via Influencers A Study of Iraqi Tourism Companies

  Basheer Ismail Mahmoud,  University of Baghdad,  Iraq

  Mohammed Yahya Hadi,  Imam Ja’afar Al-Sadiq University - Iraq,  Iraq

  Yasmin Khudair Abbas Doori,  University of Baghdad,  Iraq

  137-144

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1307
  

• The Role Of The Network Operational Automation System Model In Supporting Sustainable Operations In The Telecommunications Industry Of PT. XYZ

  Ilyas Ilyas,  Master of Management Study Program, Mercu Buana University Jakarta, Indonesia, Indonesia,  Indonesia

  Sugeng Santoso,  Master of Management Study Program, Mercu Buana University Jakarta, Indonesia,  Indonesia

  Tukhas Shilul Imaroh,  Master of Management Study Program, Mercu Buana University Jakarta, Indonesia,  Indonesia

  145-160

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1485
  

• The Influence of Workplace Facilities and Compensation on Job Satisfaction of Village Officials in Gembira Village, Gaung District, Indragiri Hilir Regency

  Syamsir Syamsir,  Faculty of Economics and Business, UPI YPTK Padang,  Indonesia

  Very Kurniawan ,  Faculty of Economics and Business, UPI YPTK Padang,  Indonesia

  Silvia Sari,  Faculty of Economics and Business, UPI YPTK Padang,  Indonesia

  161-175

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1267
  

• The Role of Job Satisfaction in Mediating the Influence of Organizational Practices on Employee Performance: A Study of the PIR-Based Sandwich Panel Industry

  Depi Sopyandi,  Universitas Mercu Buana, Jakarta, Indonesia,  Indonesia

  Rosalendro Eddy Nugroho,  Universitas Mercu Buana, Jakarta, Indonesia,  Indonesia

  Thukas Shilul Imaroh,  Universitas Mercu Buana, Jakarta, Indonesia,  Indonesia

  176-191

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1504
  

• Attitude's Mediating Role in Electric Motorcycle Purchase: Perceptions, Environment, and Incentives in Jakarta

  Muhamad Iqbal Akbar,  Universitas Mercu Buana,  Indonesia

  Andyan Pradipta UTama,  Universitas Mercu Buana,  Indonesia

  192-215

  • PDF  This article have been read 157 times,  downloaded 144 times

  DOI : https://doi.org/10.54099/ijibr.v4i2.1481
  

• Unveiling Motivations Behind Eco-Conscious Choices for Sustainable Cookware

  Farkhan Najisurya Jamal,  Universitas Mercu Buana,  Indonesia

  Arief Bowo Prayoga Kasmo,  Universitas Mercu Buana,  Indonesia

  216-226

  • PDF  This article have been read 101 times,  downloaded 78 times

  DOI : https://doi.org/10.54099/ijibr.v4i2.1478
  

• Sustainable Fashion MSMEs in Indonesia: How Consumption Value and Green Trust Shape Purchase Intentions

  Imani Nur Aida,  Mercu Buana University,  Indonesia

  Catur Widayati,  Mercu Buana University,  Indonesia

  227-241

  • PDF  This article have been read 160 times,  downloaded 167 times

  DOI : https://doi.org/10.54099/ijibr.v4i2.1492
  

• Marketing Performance and Family-Owned Successor Skills in Foreign-Owned Businesses in Cambodia

  Mengtieng Chea,  Post-Graduate School, Asia Euro University,  Cambodia

  Chanthuch Try,  Post-Graduate School, Asia Euro University,  Cambodia

  Veasna Sou,  Royal University Of Phnom Penh,  Cambodia

  242-258

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1534
  

• Strategic Prioritization of IT Projects to Enhance Banking Operations Efficiency

  Saribatiara Saribatiara,  Mercu Buana University,  Indonesia

  Agustinus Hariadi Djoko Purwanto,  Mercu Buana University,  Indonesia

  259-167

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1523
  

• Quality Control Analysis to Reduce Rejects in Plastic Seal Manufacturing

  Khairul Siddik,  Universitas Mercu Buana,  Indonesia

  Rosalendro Eddy Nugroho,  Universitas Mercu Buana,  Indonesia

  268-278

  • PDF  This article have been read 124 times,  downloaded 94 times

  DOI : https://doi.org/10.54099/ijibr.v4i2.1513
  

• Multi-Criteria AHP Approach for Selecting Office Facility Vendors Publish Journal

  Iskandar Efendi,  Universitas Mercu Buana, Jakarta, Indonesia,  Indonesia

  Antonius Setyadi,  Indonesia

  279-288

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1530
  

• Quantitative-Based Inventory Control Methods for Personal Protective Equipment in Support of Sustainable Development Goals

  Rony Rama Senda,  Mercu Buana University,  Indonesia

  Sugiyono Sugiyono,  Mercu Buana University,  Indonesia

  289-295

  • PDF  This article have been read 137 times,  downloaded 70 times

  DOI : https://doi.org/10.54099/ijibr.v4i2.1525
  

• Millennials Intention to Use Health Smartwatches : Influence of Usefulness, Ease, Social Factors, and Awareness

  Tri Yuni Larasati,  Universitas Mercu Buana,  Indonesia

  Yuli Harwani,  Universitas Mercu Buana,  Indonesia

  296-310

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1510
  

• System Dynamics Modeling to Improve Islamic Economic and Financial Literacy in Sharia Business Unit

  Habib Sadewo Ahmad,  Mercu Buana University,  Indonesia

  Sugeng Santoso,  Universitas Mercu Buana,  Indonesia

  311-322

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1528
  

• Integrating the Theory of Planned Behavior and Consumer Trust to Explain Millennials’ Behavioral Intentions toward Green Café Spaces in Urban Jakarta

  Wakhidah Nur Fitriyani,  Mercu Buana University of Jakarta,  Indonesia

  Djumarno Djumarno,  Mercu Buana University of Jakarta,  Indonesia

  323-333

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  DOI : https://doi.org/10.54099/ijibr.v4i2.1471