The Influence of Service Quality on Customer Satisfaction: A Case Study

Authors

  • Siti Syahsudarmi Sekolah Tinggi Ilmu Ekonomi Riau

DOI:

https://doi.org/10.54099/ijibr.v1i1.253

Keywords:

Service Quality, Customer Satisfaction

Abstract

The purpose of this study was to determine whether service quality has an effect on customer satisfaction. With a case study on a snack food supplier company. the population of this study is all suppliers who shop at PT. Sinar Niaga Sejahtera Duri-Riau, totaling 1,080 people, using the slovin formula, obtained 95 samples as respondents in this study. For hypothesis testing and data processing, SPSS version 24 was used. It was found from the determination test that the value of R square was 0.509, which means that service quality affects customer satisfaction, the value is 50.9% while the remaining 49.1% is influenced by other independent variables. not observed in this study.

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Published

2022-08-15

How to Cite

Syahsudarmi, S. (2022). The Influence of Service Quality on Customer Satisfaction: A Case Study. International Journal of Indonesian Business Review, 1(1), 29–37. https://doi.org/10.54099/ijibr.v1i1.253

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